There is some messaging on the page that is legacy from when we carried steam keys/builds for this game that our dev team is having trouble un-hard coding off the page. Once we get it off I'll put it back up for sale.
FYI we don't do things like "add fillers so we can say ZOMG 150+ sales" its actually a lot easier for us to craft a shorter marketing message around a smaller list of tittles. The expanded format of this sale comes as a direct result of over 500 emails/PMs/requests I've personally received on individuals on forums like this, CAG and Reddit asking that we provide some promotional activity around our smaller publishers...like the ones you're referencing. We're really trying to build a community and listen to our customers when they provide us with ideas.
Sorry that not all of the deals are for you, I did, however, make a concerted effort to call out the deals that appeal to the broadest audience by placing them prominently on the deal landing page, calling them out in all of the outbound communication (like what you see in the OP), and continually making them the showcase for the event.
Happy to answer any questions I can regarding how and why we structure the promotions the way we do. Feel free to reach out with further questions.
Cheers,
Tony