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In a document made public this Wednesday, June 16, 2021, the Hollywood studio unveils its policy to put inclusion and diversity at the heart of its future productions
Amazon Studios is taking the lead for diversity by unveiling, this Wednesday, a charter which details its conditions to promote inclusion in its future projects.
This new policy covers four main areas where the company wants to improve to spotlight diverse stories and talents: story and character development, recruiting and manufacturing, tracking and documentation, achievement of objectives.
In its charter, Amazon Studios specifies that the main creative team of each film and series, namely directors, writers and producers, must include at a minimum, 30% of women and 30% of people from a minority. The objective of this measure is to achieve perfect equality, i.e. 50%, from 2024.
The charter is also concerned with the choice of actors and actresses, a subject that comes up many times in the industry.
The characteristics of the performers - their gender, nationality, sexual orientation or skin color - should correspond to the characters they will perform. For example, a transgender protagonist can only be played by a person concerned by transidentity.
For its next fictions, the studio wants to include at least one character in a speaking role from the following categories: the LGBT + community, a person with a disability or a person from a minority ethnic group.
The document emphasizes that one character can fulfill all three criteria. On the other hand, at least 50% of these characters must be women.
In order to find suppliers or traders for filming needs, such as catering, productions will also have to turn to at least one business run by a woman or by a person from a minority background.
In her press release, Amazon Studios president Jennifer Salke sums up: "We know all the work that remains to be done in terms of representation in front of and behind the cameras and it starts within the company, with us."
The entire charter and its many measures are available here.
Amazon Studios is taking the lead for diversity by unveiling, this Wednesday, a charter which details its conditions to promote inclusion in its future projects.
This new policy covers four main areas where the company wants to improve to spotlight diverse stories and talents: story and character development, recruiting and manufacturing, tracking and documentation, achievement of objectives.
In its charter, Amazon Studios specifies that the main creative team of each film and series, namely directors, writers and producers, must include at a minimum, 30% of women and 30% of people from a minority. The objective of this measure is to achieve perfect equality, i.e. 50%, from 2024.
The charter is also concerned with the choice of actors and actresses, a subject that comes up many times in the industry.
The characteristics of the performers - their gender, nationality, sexual orientation or skin color - should correspond to the characters they will perform. For example, a transgender protagonist can only be played by a person concerned by transidentity.
For its next fictions, the studio wants to include at least one character in a speaking role from the following categories: the LGBT + community, a person with a disability or a person from a minority ethnic group.
The document emphasizes that one character can fulfill all three criteria. On the other hand, at least 50% of these characters must be women.
In order to find suppliers or traders for filming needs, such as catering, productions will also have to turn to at least one business run by a woman or by a person from a minority background.
In her press release, Amazon Studios president Jennifer Salke sums up: "We know all the work that remains to be done in terms of representation in front of and behind the cameras and it starts within the company, with us."
The entire charter and its many measures are available here.
