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[LectureMaster]

AMD CEO Says Radeon RX 9070 XT Has Been A Huge Success, 10X Sales Versus Previous Generation & Confirms Increased Supply

AMD's CEO has said that the Radeon RX 9070 XT "RDNA 4" GPU has been a huge success for them, with a 10x sales increase versus the prior gen.

wccftech.com

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AMD's CEO has said that the Radeon RX 9070 XT "RDNA 4" GPU has been a huge success for them, witnessing a 10x sales increase versus the prior gen.

AMD's RDNA 4 GPUs have impressed with their performance capabilities and the great value that they have to offer to the PC gaming community. The result is that the series has now become the biggest hit versus the prior generations of Radeon GPUs.

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In an interview with ASUS's China Manager, Tony Yu, AMD's CEO confirmed that the series was a big hit, and it surpassed the first-week sales figures versus the prior generation of Radeon GPUs by 10X.

I'm very proud of the team on RDNA 4 [....]. Because when we do a new architectural generation, we have to decide its primary characteristics many years in advance, and for RDNA 4, what we really wanted to do is bring the best gaming capability to a very, let's call it good price point, so that we could get more gamers to have access to this technology.
Sometimes you think, of course everyone likes a very very high-end GPU but it's not so many people can access it so 9070 XT has been a fantastic success.
It's the No.1 selling for all of the AMD Radeon generations for first week sales is the by far 10x higher than previous generations. And we like to see people happy. People are very happy with 9070 XT.
Dr. Lisa Su (AMD CEO) via Bilibili (ASUS Tony)

We have already seen the Radeon RX 9070 XT taking up the top spot among various retailers across the globe, with some even selling over 5000 units on launch day, a number that far exceeds the sales volume of NVIDIA's recent RTX 50 GPUs, which are not only facing supply issues but are also priced way above their MSRPs due to non-availability. The same is also the case with the Radeon RX 9070 XT, but despite that, you still get better value and performance backed by 16 GB of VRAM on these RDNA 4 offerings.

There was even a report of AMD selling over 200,000 Radeon RX 9000 GPUs since launch. However, that turned out to be inaccurate as AMD confirmed that it made no such statement. However, we can still very much believe that the official number, whatever it may be, is a huge one and a big win for Team Red. The company also managed to hit almost 50% market share in Japan with its Radeon RX 9070 GPUs for the first time.

We are going to no problem, we are very excited about it and we are increasing the manufacturing so we can have more gamers to have access.
Dr. Lisa Su (AMD CEO) via Bilibili (ASUS Tony)

As the demand for RDNA 4 GPUs increases, Dr. Lisa Su also confirmed that they are increasing the manufacturing of their latest GPUs so that more gamers can have access to them. This would lead to better supply and, in turn, better prices for gamers. Lisa Su also confirmed that more RDNA 4 GPU action is on the way and that might probably be hinting at the Radeon RX 9060 series, which will be arriving in 16 GB and 8 GB flavors in the coming months.

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[64gigabyteram]

Dr. Lisa Su also confirmed that they are increasing the manufacturing of their latest GPUs so that more gamers can have access to them.

this better not be a lie

 

[LectureMaster]

this better not be a lie

It's been ages since AMD bragged about their GPU sales. I think they are fools if they don't grasp this opportunity to gain some market share.

 

[Unknown Soldier]

Meanwhile Nvidia

 

[64gigabyteram]

Meanwhile Nvidia

they're naturally not gonna care about AMD's success in a market they are backing out of, of course

 

[demigod]

Screw 9060, give us 9080 xt.

 

[Loomy]

[...]or RDNA 4, what we really wanted to do is bring the best gaming capability to a very, let's call it good price point, so that we could get more gamers to have access to this technology. Sometimes you think, of course everyone likes a very very high-end GPU but it's not so many people can access it so 9070 XT has been a fantastic success.

I hope this is a principle they hold on as they continue developing products. Nvidia has made it clear they don't care about affordability. This is how you come close to not losing to them.

 

[Ritsumei2020]

Screw 9060, give us 9080 xt.

Just buy a 5080?

 

[Blitzkrieg!]

this better not be a lie

It’s not but add $100-$200 to MSRP

 

[Salz01]

Just buy a 5080?

Okay. … where?

 

[Ritsumei2020]

Okay. … where?

Here

 

[Codeblew]

Here

LOL: $2,704.80

 

[Ritsumei2020]

LOL: $2,704.80

He didnt ask for a price?

 

[demigod]

He didnt ask for a price?

I’ll buy one, after you buy that one first.

 

[Ozriel]

He didnt ask for a price?

You’re lucky this doesn’t say ‘report me for trolling’

 

[kazuyamishima]

Good to see AMD having good sales on their GPU’s and not only with the PS5.

 

[Ritsumei2020]

You’re lucky this doesn’t say ‘report me for trolling’

The circumstances of me getting that tag were like this: I wrote something along the lines of “whats better, a 9TF console, or a 12 TF console that runs games intended for a 4TF console”

I never understood if the problem was in reference to Sony or Xbox! Who did they think I was shilling for?

 

[Crayon]

At least we now know that the made a lot. No one expected Nvidia to just not make GPUs, though. AMD has only been supplying 10% of the market. They were probably anticipating picking some up because they had a good product but then Nvidia no-showed.

 

[Codeblew]

The circumstances of me getting that tag were like this: I wrote something along the lines of “whats better, a 9TF console, or a 12 TF console that runs games intended for a 4TF console”

I never understood if the problem was in reference to Sony or Xbox! Who did they think I was shilling for?

Sounds like you were pimping PS5 because until recently, both consoles were playing games intended for a 4TF console.

 

[Radical_3d]

Sounds like you were pimping PS5 because until recently, both consoles were playing games intended for a 4TF console.

Actually for 1.1TF, but whatever.

By the way how many are 10x sales? Is it one hundred graphics cards? Are they moving the needle? I hate nVidia as much as the next bloke but this is just PR BS.

 

[PeteBull]

Guys, im sure we are all glad amd started competing again, and hopefully gonna gain some decent marketshare(hopefully somewhere in 20-30%, man can dream ) but if we look at most recent steamsurvey, from february, first amd desktop gpu is rx 6600 at 0,64%, there are 2 higher placed laptop radeon gpus that are alltogether under 3% too, so lets not lie to ourselfs- amd got their work cut out for them atm...

Steam Hardware & Software Survey

In constrast most popular gpu is nvidias 4060 sitting at 8,57%, 2nd most popular is 3060 sitting 6,87%, 3rd is 4060ti at 6,56%, 4th is 4070 at 5,43%, 5th is 3070 at 4,27%.

TLDR- Amd didnt have any card with proper marketshare for years and even their superbudget rx 6600(330$msrp back in oct 2021, current price 210-220usd https://pcpartpicker.com/product/D9...00-8-gb-challenger-d-video-card-rx6600-cld-8g ) is well under 1%, and thats their most popular card before 9070/xt launch, so in feb...

 

[ShaiKhulud1989]

We really need some proper competition in GPU space. Now more than ever. As a 4080 owner I wish AMD all the luck in the world.

 

[Hudo]

It certainly helps that the 5000 series consists of overpriced pieces of shit across the board.

 

[NanaMiku]

Proud owner of one

 

[RoboFu]

Put out a good card and people will buy it. Too bad at all the price gouging going on.

 

[//DEVIL//]

Put out a good card and people will buy it. Too bad at all the price gouging going on.

In reality where nothing is msrp, amd cards are closer to msrp then Nvidia.

Here in Canada the prices are so weird to the point that recently. An MSI Ventus 5090 is more expensive than Astral.

A fucking Ventus ! …

Waiting to see if Asus increase their prices here because the Astral didn’t get a price increase since its first release ( around 2800$ US )

So I would say kudos to AMD for actually having enough chips out there to the point AIBs are actually competing with each other, not competing how to rip off the consumer like they are doing in Nvidia’s case ( especially the 5090 ). “ oh there are no more cards ? Here, will increase the price more . This is our new official prices that will rip a new hole in you “

The Suprim 5090 is 4400$ Canadian. The FE is 2900$ . Friggin 1500$ difference plus tax so about 1700$ difference. A price of almost 2 9070xt

I don’t know what is the end game of this. But Nvidia is garbage for not dealing with it the way it should.. Even a stupid 5070 tuf msrp is being sold for the same price as 5080 reference card… what ??

So again kudos to AMD for actually trying to fix the gpu situation and I hope Nvidia gets burnt more. Because AMD just slapped the shit out of them in the mid range market.

 

[dgrdsv]

Good for AMD but thus far it means "we've sold out all our launch shipment" and little more. Nvidia did the same, hell even Intel did similar.

It certainly helps that the 5000 series consists of overpriced pieces of shit across the board.

As if 9000 series is any different.

 

[TheRedRiders]

"We've finally done what gamers have been asking us to do for years now and we're so shocked that it's worked!".

 

[JohnnyFootball]

Good for AMD but thus far it means "we've sold out all our launch shipment" and little more. Nvidia did the same, hell even Intel did similar.


As if 9000 series is any different.

It's different in every way.

It's far better priced than the GPU's it's competing against. Features that nvidia could hang their hat on (DLSS, FG and RT) no longer have a huge gap. However, I still feel that RT performance on the 9070XT really needed to be a tier better than it was. FSR4 on the otherhand has absolutely blown the doors off of FSR3 and exceeded even my expectations. I expected it to compete with DLSS3 (which is still very good), but it has not only done that, but it is now in the ballpark of DLSS4.

the only thing AMD really needs to get on the ball on is pressuring the HDMI Forum to allow full bandwidth HDMI 2.1 into Linux. If SteamOS takes off, AMD will need to be able to utilize those features to have a truly ultimate home theater gaming system that they can sell.

To be fair, I am NOT claiming that it has been a world series winning grand slam by AMD. If it had been priced at $499 and $449 with regular MSRP availability that would have been icing on the cake.

 

[MarV0]

But "PeOpLe WiLl JuSt BuY nVIDIA nO mAtTeR wHaT!?!"

 

[justiceiro]

So to be successful you just need to release a product as powerful as the competitors, but prices lower? Wow, who would have thought...

 

[Gaiff]

But "PeOpLe WiLl JuSt BuY nVIDIA nO mAtTeR wHaT!?!"

Well, NVIDIA cards aren’t available. When the stocks replenish, we’ll see how it goes.

 

[ValiantInstance]

Demand is so high that they could manufacture 3 times as many and the cards would still evapourate from retailers.

It's going to take years for that to even out, but the 9070 XT is a step in the right direction. It's a great card for the mid range.

 

[rodrigolfp]

Nice. A big fuck you to Nvidia.

 

[MarV0]

Well, NVIDIA cards aren’t available. When the stocks replenish, we’ll see how it goes.

I don't see any stock problems, plenty of cards around mostly at inflated prices.

 

[64gigabyteram]

But "PeOpLe WiLl JuSt BuY nVIDIA nO mAtTeR wHaT!?!"

when Nvidia isn't available for anybody to buy, people kind of have to make a choice

 

[SomeNorseGuy]

My 3070 is chugging along nicely so far. But if AMD keeps this up I'll gladly pick up one of their cards when it's time to upgrade.

 

[Salz01]

He didnt ask for a price?

Did you just assume my gender? J/k lol

 

[Horseganador]

If they continue on this path and improve the entire AI aspect together with Sony, they will be a good rival for Nvidia, which is sorely lacking.

 

[rm082e]

But "PeOpLe WiLl JuSt BuY nVIDIA nO mAtTeR wHaT!?!"

If all of the current generation cards were widely available at MSRP, that might still be the case. We've never been in a market this supply restricted before.

 

[Bruno_Arrais85]

Got one of those. Very pleased so far

 

[Gaiff]

I don't see any stock problems, plenty of cards around mostly at inflated prices.

Why do you think the prices are inflated? There aren’t many cards to go around. The few available get sold out at a huge markup.

 

[dave_d]

Well, NVIDIA cards aren’t available. When the stocks replenish, we’ll see how it goes.

And the issue of NVidia selling compromised chips as well. (didn't all the 5000 series see chips with reduced ROP counts being sold?) Admittedly I'm waiting until summer before I pick anything up. (Car repairs and a big tax bill kind of has me putting off buying much for the next few months.)

 

[RCX]

make more, maintain the price.

I'm hopeful this will come true.

 

[dgrdsv]

It's different in every way.

No, it's not. It is also sold out and whatever gets on shelves is being priced up to +50% to MSRP.

It's far better priced than the GPU's it's competing against.

It's priced exactly how it should be priced based on its performance and features.
Granted that's better than how previous two gens of AMD GPUs were priced. But it's not any sort of a disruption.

I expected it to compete with DLSS3 (which is still very good), but it has not only done that, but it is now in the ballpark of DLSS4.

It is not, it is very close to DLSS3's model E. All the comparisons I've seen showcase that when they are actually done properly instead of comparing FSR4 with whatever DLSS v2 a game had at its launch.
It's not a big deal though as everything starting with DLSS Model C/D and later is very close to each other to the point where the differences don't really matter much.

 

[Insane Metal]

Nicely done AMD.

Finally you deliver in GPUs. After what, more than a decade? Now make more of those and lower the price of the 9070.

Spoiler

Also make the 9080XT please

 

[ValiantInstance]

If all of the current generation cards were widely available at MSRP, that might still be the case. We've never been in a market this supply restricted before.

If supply was unlimited I'm not sure it makes much sense to buy Nvidia in the mid range. You can easily crank a 9070 XT to surpass a 4080 in many scenarios. For $400 less.

 

[SportsFan581]

Impressive. This might be their next 480 moment.

 

[Unknown Soldier]

Impressive. This might be their next 480 moment.

I would like it to be more than that, the 480 didn't change anything for AMD or Nvidia in the long term

 

[rm082e]

If supply was unlimited I'm not sure it makes much sense to buy Nvidia in the mid range. You can easily crank a 9070 XT to surpass a 4080 in many scenarios. For $400 less.

Yeah, that's true. AMD is really competitive this generation.