At what price point do you then say, goddamn I can't ignore this and just pick up an AMD gpu? Then, later curl up in the shower saying how dirty you feel?
All I ever see is people on 6-series or 7-series cards acting like they bought into the eco-system, so they have the same level of voice as those 9-series owners. The only reason they follow the competition is to see if it can light a fire under their preferred brand's ass to lower prices. Regardless if the competition has higher performance in raw metrics everywhere else God forbid that one metric has to be hyper focused to exhaustion.
Running with a 3070 Ti, 5600 xt, and 6700 xt I could give a rats ass about $1000 gpu. I broke my bar of $300 to pay $500 for a gpu these last two generations. I will be damned if I double it.
That said, I would like to see just how far you put the two brands apart. What is your preferred brand worth? X dollars more because you just trust it? where is the trust separator? Is it 3:1 2:1 1:1. Because world wide sales show that I doubt more than a few of you folks actually plopped money down to buy a 4080 let alone a 4090. Given that a majority of this site's user base is in the 35-50 age category I really wonder just when life's expenses have you double checking those price tags before you look at the brand label. Yet, people sit here and shit on product performance because a single metric is posting last generation's #s even though the generational uplift is 45-50%. People say, "No, not good enough!"
We obviously have a floor, and that floor is $350 thanks to Intel. If up to five cards are releasing this year, the stack is going to be hard squeezed between $970 and $350. So where would you put your hypocracy aside and buy the competition because the money is in the right place. Because at the end of the day it IS about what you think your purchase is valued at. Not metrics. Not brand loyalty. Not marketing gimmicks. What is your ceiling and what is your performance per dollar point?
I will go first. $500 per purchase and $7 per frame. Anything higher can piss right off.
As an aside, it is also psychotic to pay $20 for a movie ticket, $13 for a foot long sub, $7 for a basic latte, $4 for a loaf of bread. Times are just downright fucking bonkers and I hate it.