I am not a big fight fan... outside of knowing people fighting, I would most likely now be interested at all... I mean if it were on while I was home I'd watch but I wouldn't follow. With that being said, I think K-1 does go out of their way to setup more "entertaining" fights. What I mean by this is they don't always match up the best fighters, wait let me correct that, they almost never match up their best fighters. But instead they make up some crazy headline and run with it! To the everyday Joe (Here in Japan it's the everyday Kenichi) these headlines leading up to the fight is far more entertaining to follow and the fight is just bonus.. Pride doesn't do that as well as K-1...