What I'm seeing a lot of is loyalty to series, but not to corporations. What I'm interested in are the reasons why. The first gut reaction I have is this: publishers are trying to attract new audiences in this generation, and maintaining the interest of old audiences, while important, is put somewhat on the side burner.
I would never think of Konami as a FPS kind of company, for example. They have the Metal Gear series, the Suikoden series, the DDR games, the Castlevania series, the Gradius series, the Silent Hill series. Excellent properties, every one of them. But then you have this odd little game, Coded Arms, that is going after a new audience that Konami has never catered to before. As a Konami fan, do I buy it because I trust Konami's instincts? Or do I pass it up because I don't like FPSes and I've heard this isn't a very good one, anyway?
I may just be rambling, but I see a certain lack of devotion to the old properties and an over-emphasis on breadth.