iPhone C news:
Apple retires iPad 2
Source for both: The Verge
Apple is adding a cheaper 8GB iPhone 5C to its smartphone lineup. The new model is available from UK carrier O2 and is priced between £50 - £100 ($83 - $166 including sales tax) less than the 16GB model on contract. It hasn't appeared on other retailers' sites, and is not yet available from the Apple Store. Aside from a reduced amount of storage, the latest iPhone 5C is identical in every way to the hardware that launched back in October. It features a 4-inch Retina display, Apple's A6 processor, and an 8-megapixel camera. Reports of an 8GB model began surfacing on German Apple rumor sites Monday, with a photo of the device's packaging later appearing at Engadget. It was rumored that the 8GB model may replace the iPhone 4S, but for now O2 is still selling that phone alongside the low-price 5C.
It's not unprecedented for Apple to switch up storage options in the middle of an iOS product's lifecycle, but the company usually adds more room for photos, music, and apps rather than take it away. The introduction of a cheaper iPhone 5C may serve as the best evidence yet that Apple's mid-level smartphone is falling short of expectations. Apple's executives have never expressed disappointment with the iPhone 5C, and calling the handset a dud is by no means fair. So far, it's selling better than the 4S did when it occupied the middle slot in the iPhone portfolio last year.
But every indication is that consumers are choosing the flagship iPhone 5S more often than not. CEO Tim Cook admitted that the ratio didn't match what the company had planned for during Apple's last financial earnings call. "The mix was stronger to the 5S, and it took us some amount of time to build the mix that customers were demanding," he said. Even then, Cook hinted that a cheaper 5C wasn't out of the question. Discussing his company's approach to iPhone pricing, he said, "If we think it's in our best interest to make a change, then we'll make one." Today's announcement would suggest that Apple thinks now is the right time for change.
Apple retires iPad 2
Apple has re-released the fourth-generation iPad. The model replaces the aging iPad 2 in Apple's lineup. The fourth-generation iPad is priced at $399 —the same price as the iPad Mini with Retina Display, and $100 less than the iPad Air — and is only available with 16GB of storage. A cellular model is also available for $529. The decision to replace the iPad 2 with the iPad 4 means that all of Apple's iPads are now using the companies Lightning connector — the iPad 2 was the only model left with the old 30-pin adapter port — and also makes the iPad Mini the only tablet from Apple not to feature a Retina Display.
The iPad re-release is the second product change from Apple today. Earlier, the company released an 8GB version of the iPhone 5C is Europe, leading to speculation that the iPhone 4S — now the only iOS device with a 30-pin connector port — could be retired soon.
Source for both: The Verge