Fun story: Since my TV is still dead and its replacement isn't arriving until later this week, I dropped my Apple TV with my roommate in the basement of the house I live in. A day later and he's RAVING about it. And that's the previous gen model. It seems that, even in its more basic form, there's still value in the set-top box, despite the nay-sayers telling us it's dead on arrival.
OK, what about the past? What about (for some) the hundreds of discs they own? People aren't in a big hurry to re-buy their content, nor learning how to take that content into the digital space.
I don't personally want it. since I'm already trying to convert my DVD collection to iTunes-friendly formats (with the anime and its multiple audio tracks and subtitles giving me significant trouble since I'd prefer them to be soft-coded onto the video) and am happy putting the effort in.
But the original iPhone release taught me there's value in a convergence device, especially if the things you converge work better together than the stand-alone options. Considering the proliferation of smartphones and the decline in the iPod business, I'm not the only one who thought so, at the end of the day.
I see the same opportunity here. Bringing the disc-based media into the Apple TV environment while offering a better user experience for the cost of a peripheral that no one is forced to buy except those who want it.
And speaking of which, for all the talk of "Apple would never do a disc peripheral!", I'd like to draw your attention to this thing that they still actively sell. They may be done with discs as an integrated must-have feature, but as an option? They still seem pretty game for it.
Again, this thing that they still actively sell tells me that complexity isn't really a big deal for them at the end of the day.
Apple can want people to buy things digitally all they want, and future purchases likely would be for a person who owns an Apple TV, but if that customer owns a Blu-Ray or DVD already? That's money they'll likely never get from that customer in the first place, since they won't rebuy the content. And then you just have another device under the TV stealing time away from Apple TV that could be spent using Apple TV and encouraging more future purchases to be made through it.
The less a device is used, the less revenue it can potentially generate. So anything that has people using it more should be seen as a benefit, especially if it does it better than existing products.
I'm curious to know this as well.
An insignificant amount of people will buy any add-on for the Apple TV, let alone a blu-ray drive. Several years ago, Apple bet heavily that streaming and downloading was the future, which is why they removed all disc drives from their desktops and notebooks ("Blu-ray is a bag of hurt"). They aren't ceding any money. It's a done deal. It's over. I know it may be something you want, but it isn't something Apple wants, nor will make, nor does the vast audience of people who want Apple TV.
Again, the chance of Apple making a blu-ray add-on for Apple TV is the same percentage chance that Apple will make a blu-ray add-on for the iPad.
OK, what about the past? What about (for some) the hundreds of discs they own? People aren't in a big hurry to re-buy their content, nor learning how to take that content into the digital space.
I don't personally want it. since I'm already trying to convert my DVD collection to iTunes-friendly formats (with the anime and its multiple audio tracks and subtitles giving me significant trouble since I'd prefer them to be soft-coded onto the video) and am happy putting the effort in.
But the original iPhone release taught me there's value in a convergence device, especially if the things you converge work better together than the stand-alone options. Considering the proliferation of smartphones and the decline in the iPod business, I'm not the only one who thought so, at the end of the day.
I see the same opportunity here. Bringing the disc-based media into the Apple TV environment while offering a better user experience for the cost of a peripheral that no one is forced to buy except those who want it.
And speaking of which, for all the talk of "Apple would never do a disc peripheral!", I'd like to draw your attention to this thing that they still actively sell. They may be done with discs as an integrated must-have feature, but as an option? They still seem pretty game for it.
Sometimes leaving a little money on the table is the right thing to do. It's part of being focused. Companies that run around and desperately trying to get every single conceivable customer very often spin themselves into oblivion.
An add-on adds unnecessary complexity. Apple wants users to buy digital stuff that they get a cut of, not blurays from Best Buy. It will never ever, ever, happen.
Again, this thing that they still actively sell tells me that complexity isn't really a big deal for them at the end of the day.
Apple can want people to buy things digitally all they want, and future purchases likely would be for a person who owns an Apple TV, but if that customer owns a Blu-Ray or DVD already? That's money they'll likely never get from that customer in the first place, since they won't rebuy the content. And then you just have another device under the TV stealing time away from Apple TV that could be spent using Apple TV and encouraging more future purchases to be made through it.
The less a device is used, the less revenue it can potentially generate. So anything that has people using it more should be seen as a benefit, especially if it does it better than existing products.
When do we expect to be able to preorder/see a release?
I'm curious to know this as well.