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ASUS implements another price hike for GeForce RTX 5090 cards (25% increase), RX 9070 XT now stars at $720

Draugoth

Gold Member
ASUS-PRICE-HIKE-HERO-2000x1060.jpg

Although the GeForce RTX 5090 launched six weeks ago, there’s been no change in terms of availability. In fact, pricing, which skyrocketed to or beyond $3,000, has only been going up since launch.

ASUS, which has its own US store, is now confirming another price hike for RTX 5090 cards. Interestingly, the most expensive model, the ROG Astral LC, now listed at $3,409.99, has not received any further adjustments. On the other hand, other models have.

For instance, the ASTRAL RTX 5090 OC (air-cooled model) now costs $280 more than it did just a few days ago. The card is now listed at an eye-watering $3,359.99. A reminder: this card was supposed to cost $2,800 when reviews came out, which was already $800 more than NVIDIA’s MSRP.





RTX 5090 Pricing, Source: ASUS



The TUF OC model, which isn’t even the most premium in ASUS’s lineup, now costs $3,000. If you can use MSI Afterburner and apply manual overclocking, then you can “save” $250 by choosing a non-OC model. Still, that’s a $250 price hike in recent days from $2,499.99.

  • ROG Astral LC GeForce RTX™ 5090 32GB GDDR7 OC Edition – $3,409.99
  • ROG Astral GeForce RTX™ 5090 32GB GDDR7 OC Edition – $3,359.99
  • ASUS TUF Gaming GeForce RTX™ 5090 32GB GDDR7 – $2,759.99
  • ASUS TUF Gaming GeForce RTX™ 5090 32GB GDDR7 OC Edition – $2,999.99

ASUS RX 9070​

It has even gotten to the point where the just-launched Radeon RX 9070 series is also listed with much higher prices than last week. For instance, the TUF OC model now costs $719.99, while the official MSRP from AMD is $599. Worth noting is that ASUS did not launch any non-OC models with the Navi 48 GPU, so the likelihood of ASUS offering a card at AMD’s MSRP is close to zero at this point. The PRIME models were listed at MSRP last week, but it seems that even board partners are no longer offered any rebates. It is an official store, after all.

  • ASUS TUF Gaming Radeon™ RX 9070 XT OC Edition 16GB GDDR6 – $799.99
  • ASUS Prime Radeon™ RX 9070 XT OC Edition 16GB GDDR6 – $719.99
  • ASUS TUF Gaming Radeon™ RX 9070 OC Edition 16GB GDDR6 – $709.99
  • ASUS Prime Radeon™ RX 9070 OC Edition 16GB GDDR6 – $659.99

Source
 

HerjansEagleFeeder

Gold Member
Yeah I'm definitely out with these prices. I thought my 4090 was expensive, this is getting ridiculous. I'll let Nintendo, Sony, Microsoft and Valve negotiate the prices with Nvidia and the others for a while.
 

GametimeUK

Member
I'm done upgrading. My 4080 should last me ages at this point. I'm mainly playing older titles and finishing up my backlog. With stutterfest PC ports and only a handful of games (that I want to play) providing a meaningful boost to performance, there is 0 reason to even consider an upgrade now.

these GPU's are a joke, but luckily so is modern gaming so it doesn't feel like I'm missing out on much if I don't upgrade.
 

Bojji

Member
Anyone who thinks there isn't going to be some kind of PC gaming crash with these prices is absolutely fooling themselves...

Ridiculous prices and low availability are coming in waves. We had this in 2020-22, now we have this 2025-xx. It will get better.

Problem is that demand for gaming GPUs is massive, but they are not making much of them vs. Enterprise ai accelerators (that are way more valuable).

Most pc gamers still have GPUs so I don't know kind of crash you are imagining.
 
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JohnnyFootball

GerAlt-Right. Ciriously.
Anyone who thinks there isn't going to be some kind of PC gaming crash with these prices is absolutely fooling themselves...

Anyone who thinks there isn't going to be some kind of PC gaming crash with these prices is absolutely fooling themselves...
It can’t happen soon enough….and yet we will still have ignorant fucktards telling everyone to get a PC.
 

Gaiff

SBI’s Resident Gaslighter
Anyone who thinks there isn't going to be some kind of PC gaming crash with these prices is absolutely fooling themselves...
Yeah, if this keeps up, I’ll just move to consoles fully. It’s not even that I can’t afford it. It’s how they spit in the faces of their consumers and outright disrespect us that bothers me. It’s almost as if they’re daring us to leave because we can’t live without them.

We’ll see if the costs come down after a few months when supply isn’t constrained anymore. They should, but with those greedy cunts, I cannot tell for sure.
 
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Mibu no ookami

Demoted Member® Pro™
Ridiculous prices and low availability are coming in waves. We had this in 2020-22, now we have this 2025-xx. It will get better.

Problem is that demand for gaming GPUs is massive, but they are not making much of them vs. Enterprise ai accelerators (that are way more valuable).

Most pc gamers still have GPUs so I don't know kind of crash you are imagining.

Context matters. When people who have low end cards thinking about upgrading see these prices and low availability and then see GTA6 dropping on consoles, are you confident none of them are going to decide to simply pick up a console instead?

Define massive demand, I'm confident you're throwing that word around easily. We've talked about this before, but most PC gamers have a rig less powerful than a base PS5. So again, I ask, how are you defining demand as massive?

How long can the prices and availability remain issues while the demand stays the same?
 

Mibu no ookami

Demoted Member® Pro™
Yeah, if this keeps up, I’ll just move to consoles fully. It’s not even that I can’t afford it. It’s how they spit in the faces of their consumers and outright disrespect us that bothers me. It’s almost as if they’re daring us to leave because we can’t live without them.

We’ll see if the costs come down after a few months when supply isn’t constrained anymore. They should, but with those greedy cunts, I cannot tell for sure.

Affordability is a factor, value is another.
 

TintoConCasera

I bought a sex doll, but I keep it inflated 100% of the time and use it like a regular wife
I'm curious what kind of system is needed to beat a PS5 Pro these days, it's a 5800x3D and a 4060 right?
If you only want to look at performance in the latest games? I dunno, but remember that a PC has tons of features that a console doesn't.
 

Gaiff

SBI’s Resident Gaslighter
I'm curious what kind of system is needed to beat a PS5 Pro these days, it's a 5800x3D and a 4060 right?
A 4060 barely beats the base PS5. 5600X+4070 is comfortably above in most instances. A 3070 Ti should be quite close, but its constrained by 8GB of VRAM.

Will probably need a 16GB 5060 Ti if the rumors of the 8GB 5060 are true, unless they also got a 16GB variant as well.
 
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Edder1

Member
This market is screaming for Intel to come in and distrut it, but they are in complete disarray and way too far behind for it yo happen. Xess has been out for so long and yet support has been poor and the tech hasn't progressed much.
 
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