Draugoth
Gold Member

Although the GeForce RTX 5090 launched six weeks ago, there’s been no change in terms of availability. In fact, pricing, which skyrocketed to or beyond $3,000, has only been going up since launch.
ASUS, which has its own US store, is now confirming another price hike for RTX 5090 cards. Interestingly, the most expensive model, the ROG Astral LC, now listed at $3,409.99, has not received any further adjustments. On the other hand, other models have.
For instance, the ASTRAL RTX 5090 OC (air-cooled model) now costs $280 more than it did just a few days ago. The card is now listed at an eye-watering $3,359.99. A reminder: this card was supposed to cost $2,800 when reviews came out, which was already $800 more than NVIDIA’s MSRP.
RTX 5090 Pricing, Source: ASUS
The TUF OC model, which isn’t even the most premium in ASUS’s lineup, now costs $3,000. If you can use MSI Afterburner and apply manual overclocking, then you can “save” $250 by choosing a non-OC model. Still, that’s a $250 price hike in recent days from $2,499.99.
- ROG Astral LC GeForce RTX™ 5090 32GB GDDR7 OC Edition – $3,409.99
- ROG Astral GeForce RTX™ 5090 32GB GDDR7 OC Edition – $3,359.99
- ASUS TUF Gaming GeForce RTX™ 5090 32GB GDDR7 – $2,759.99
- ASUS TUF Gaming GeForce RTX™ 5090 32GB GDDR7 OC Edition – $2,999.99
ASUS RX 9070
It has even gotten to the point where the just-launched Radeon RX 9070 series is also listed with much higher prices than last week. For instance, the TUF OC model now costs $719.99, while the official MSRP from AMD is $599. Worth noting is that ASUS did not launch any non-OC models with the Navi 48 GPU, so the likelihood of ASUS offering a card at AMD’s MSRP is close to zero at this point. The PRIME models were listed at MSRP last week, but it seems that even board partners are no longer offered any rebates. It is an official store, after all.
- ASUS TUF Gaming Radeon™ RX 9070 XT OC Edition 16GB GDDR6 – $799.99
- ASUS Prime Radeon™ RX 9070 XT OC Edition 16GB GDDR6 – $719.99
- ASUS TUF Gaming Radeon™ RX 9070 OC Edition 16GB GDDR6 – $709.99
- ASUS Prime Radeon™ RX 9070 OC Edition 16GB GDDR6 – $659.99
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