sonycowboy
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http://biz.yahoo.com/bw/040902/25153_1.html
Thursday September 2, 8:30 am ET
BEVERLY, Mass.--(BUSINESS WIRE)--Sept. 2, 2004--Further building on the excitement surrounding the Duel Masters(TM) property, Atari, Inc. (Nasdaq: ATAR - News) and Wizards of the Coast, a subsidiary of Hasbro Inc., today announced the hit trading card game will make it's way to the PlayStation®2 computer entertainment system for the first time. Duel Masters is being developed by industry veterans High Voltage Software and features stunning 3D creature battles, all new levels of gameplay, never-before-seen creatures and an in-depth story-mode. Fans will enjoy honing their skills with hopes of becoming the ultimate Kaijudo Master.
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"Taking the property to the PlayStation®2 is an acknowledgment that the number of Duel Masters enthusiasts is growing and Atari is excited to meet the demand for the holiday season," said Nancy MacIntyre, vice president of Marketing and Public Relations, Atari's Beverly studio. "The power of the PlayStation®2 truly makes the Duel Masters world come alive with incredible visuals, engrossing gameplay and amazing battles that are sure to delight even the most die-hard fans."
"From the outset, we believed Atari would do a terrific job transforming our Duel Masters trading card franchise into a highly entertaining interactive experience," said Scott Rouse, Duel Masters brand manager, Wizards of the Coast. "Having witnessed the avid fan appreciation for the first Atari title, Duel Masters: Sempai Legends, we are excited to be working with Atari on our first PlayStation®2 endeavor for the brand."
Marking the franchise's first-ever appearance on PlayStation®2, Duel Masters brings the Duel Masters universe to life with incredible 3D graphics. Players are invited play solo or battle against a friend in this challenging new adventure that also allows them to discover the powers of five never-before-seen creatures. Duel Masters allows gamers to duel in real-time and turn-based modes, collect, trade, and build decks, duel in the new multiplayer mode, and test their skills against the enhanced computer AI.
Introduced earlier this year, highlights of Wizard of the Coasts' U.S. trading card launch included:
* Times Square launch event on March 5, 2004;
* 15-city Wizards of the Coast mall tour;
* Animated Duel Masters cartoon on Cartoon Network;
* Duel Masters organized leagues and tournaments;
* Trading card, video game and anime enthusiast convention presence throughout 2004 and beyond.
Thursday September 2, 8:30 am ET
BEVERLY, Mass.--(BUSINESS WIRE)--Sept. 2, 2004--Further building on the excitement surrounding the Duel Masters(TM) property, Atari, Inc. (Nasdaq: ATAR - News) and Wizards of the Coast, a subsidiary of Hasbro Inc., today announced the hit trading card game will make it's way to the PlayStation®2 computer entertainment system for the first time. Duel Masters is being developed by industry veterans High Voltage Software and features stunning 3D creature battles, all new levels of gameplay, never-before-seen creatures and an in-depth story-mode. Fans will enjoy honing their skills with hopes of becoming the ultimate Kaijudo Master.
ADVERTISEMENT
"Taking the property to the PlayStation®2 is an acknowledgment that the number of Duel Masters enthusiasts is growing and Atari is excited to meet the demand for the holiday season," said Nancy MacIntyre, vice president of Marketing and Public Relations, Atari's Beverly studio. "The power of the PlayStation®2 truly makes the Duel Masters world come alive with incredible visuals, engrossing gameplay and amazing battles that are sure to delight even the most die-hard fans."
"From the outset, we believed Atari would do a terrific job transforming our Duel Masters trading card franchise into a highly entertaining interactive experience," said Scott Rouse, Duel Masters brand manager, Wizards of the Coast. "Having witnessed the avid fan appreciation for the first Atari title, Duel Masters: Sempai Legends, we are excited to be working with Atari on our first PlayStation®2 endeavor for the brand."
Marking the franchise's first-ever appearance on PlayStation®2, Duel Masters brings the Duel Masters universe to life with incredible 3D graphics. Players are invited play solo or battle against a friend in this challenging new adventure that also allows them to discover the powers of five never-before-seen creatures. Duel Masters allows gamers to duel in real-time and turn-based modes, collect, trade, and build decks, duel in the new multiplayer mode, and test their skills against the enhanced computer AI.
Introduced earlier this year, highlights of Wizard of the Coasts' U.S. trading card launch included:
* Times Square launch event on March 5, 2004;
* 15-city Wizards of the Coast mall tour;
* Animated Duel Masters cartoon on Cartoon Network;
* Duel Masters organized leagues and tournaments;
* Trading card, video game and anime enthusiast convention presence throughout 2004 and beyond.