I almost feel bad for Richard Huddy, the man just sucks at PR. ATI, as a whole, is utterly incompetent when it comes to public-relations and getting across a piercing and coherent messege; which is noticable if you ever compare their presentations to nVidia's.
His comments ring hollow; The X360, holistically, it much more incoherent than the PlayStation3's integration of it's components by custom, high-bandwith interfaces and the division of labor and silicon area in the PS3. Cell and the SCC are the closest to purpose-built IC's from the ground-up as you're going to find. The XCPU was, by his standards, a hack-job completed in a fraction of the time as the
Cell project, at a fraction of the budget in terms of monetary and division of labor. Cell was designed at a purpose-built facility in Austin and basically was staffed by a who's-who list of researcher's from within IBM, Sony and Toshiba; it was presented at ISSCC, Hot-Chips, et al. to acclaim, where's the XCPU?
And he X360 GPU is derived from the stillborn R400, which was a unified shader design targeted at the PC market over a year ago. It's just as much of a "PC" design as the RSX. It most certainly has a more esoteric design, but it's still just a molding of work you did for the PC (R400) into what MS sent to you in their tenders back in 2002.
Dick, you're homosexual in the way that makes gay people sick; no wonder you guys like Baumann.
Someone said:
Well, the PS3 should be relatively difficult to develop for. (compared to the 360)
Unfounded. There.