DOWN
Banned
The region that brought us customization kiosks and the McCafé brand has done it again.
http://burgerbusiness.com
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Already testing all-day breakfast, McDonalds Australia operationwhich developed the Create Your Taste platform, McCafé and other ideas now in the U.S.is testing an upscale Gourmet Breakfast menu in at least one market, BurgerBusiness.com has learned.
Gourmet Breakfast, testing in Annerley, a Brisbane suburb in Queensland, is a completely new morning menu, anchored by a Café Breakfast platter of toasted sourdough bread, bacon, two chipolata sausage (a small pork sausage) links, scrambled eggs, wilted spinach, grilled tomatoes, a hash brown patty and tomato relish.
Also on the menu are Belgian waffles with yogurt and fruit; a corn fritter platter with avocado, grilled tomatoes, crumbled feta cheese, tomato relish and spinach; a Bacon and Egg Roll (bacon, egg, spinach and tomato relish on a toasted brioche-style bun); and an Avocado Smash platter with toasted sourdough, mashed avocado, crumbled feta, spinach and sliced tomato.
Point-of-purchase merchandising says diners can customize Gourmet Breakfast items at the kiosk, presumably the same kiosk used for building Create Your Taste burgers.