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Bernie Stolar is back.....

Andrew2

Banned
January 3, 2006

Bernie Stolar Joins Summus Board of Directors

Bernie Stolar, former president of both Sega and Sony Computer Entertainment America, has joined the board of directors of mobile phone content producer Summus Inc. Stolar will help guide the company's efforts in all areas of its business, from marketing to development to planning.

Summus itself deals with a variety of mobile entertainment content, ranging from The Wall Street Journal Mobile to mobile video game content such as Texas Hold'em by Phil Hellmuth, UNO Challenge and Kentucky Derby Championship Racing.

Stolar's previous time at the two software giants was marked by an emphasis on platform image; his tenure was criticized by some 'hardcore' game fans for his insistence on leaving some of their most awaited games in Japan on the basis that they wouldn't be mainstream enough to succeed in the U.S., as well as a general anti-RPG stance.

However, as Summus' announcement points out, he also helped launch the PlayStation, which has grown into the dominant force in the video game business, and his time at Sega saw the company's sales increase from $200 million to $1 billion.

"We are delighted that Bernie has joined our board of directors, and look forward to his guidance as we prepare to expand both our product portfolio and distribution," said Summus CEO Gary E. Ban. "His strong industry relationships and deep experience in product development and licensing will be a significant asset as we expand our product portfolio through new branded-content partners."

http://www.gamasutra.com/php-bin/news_index.php?story=7663

Its kinda sad SEGA fired a good man like Stoler. Sure there was crap during the Saturn years, but he obviously made-up for it early in the DC years.
 
Whatever hate there may be for the man, I respect his way of handling the Dreamcast launch and just his general attitude he had for it and the games industry back then.

Good luck to him.
 
Thats cool,thanks for the news!

Whats Tom Kalinske(sp?) up too? Now that was energetic person, he didnt disappoint in person either. Having been involved in He-man as well gives him bonus pts for me too
 
I thought Kalinske retired after being literally driven away by SEGA Japan's management? Man was that a mistake on their part... Kalinske's one of the unsung visionaries in this industry. Without the progressive work he did on Genesis, SEGA would've been a footnote in consumer markets, Sony wouldn't have had any western gameplan and we'd likely still be gaming under a monolopolistic Nintendo Empire.
 
Did Sega hire him on RIGHT after Sony fired him? I didn't think he was responsible for any of the saturn stuff.. I thought he was mainly with the Dreamcast.... where he proceeeded to kick ass in America before Peter Moore was brought in, tanked the system, then defected to MS...
 
borghe said:
Did Sega hire him on RIGHT after Sony fired him? I didn't think he was responsible for any of the saturn stuff..
He was resposible for killing it. Granted Saturn was doing embarrassingly bad, but I really do think Bernie pulled the trigger way too fast... SEGA went a full year then with no product on American shelves until Dreamcast. :/
 
Bernie Stolar rocked...so did Kalinske for that matter.

Sega's hardware and marketing issues were all the fault of SOJ.
 
Shinobi said:
Bernie Stolar rocked...so did Kalinske for that matter.

Sega's hardware and marketing issues were all the fault of SOJ.
I really just can't let go of killing Saturn. Sure, it might've been the "right" move but the timing was way too early and SEGA went over year without any product on shelves. Alienating Capcom USA and Working Designs didn't help matters either.

Kalinske was a genius though. Like I said before, without him we'd still be gaming under a one console empire. ;)
 
I always thought the murder of the Saturn was overplayed...it's kinda hard to kill a corpse. I know that "Saturn isn't our future" comment irked a lot of people, but frankly I found it refreshingly honest. I guess some people prefer to hear bullshit, heh.

Agreed 100% about Kalinske though...he never gets the credit he deserves.
 
Shinobi said:
I always thought the murder of the Saturn was overplayed...it's kinda hard to kill a corpse. I know that "Saturn isn't our future" comment irked a lot of people, but frankly I found it refreshingly honest. I guess some people prefer to hear bullshit, heh.
True, but we could've had a better transition. Limiting all 1998 releases to 30,000 units, killing some planned releases and generally driving away 3rd party and retailer support wasn't really the best plan I think. Yes, things should've been shifted to Dreamcast, but going a year with no product wasn't exactly SEGA's smartest move.

I think a better plan wouldn't been to position Saturn as an enthusiast platform, for sale only in specialty game shops or willing retailers (like Best Buy). Then working with 3rd parties to release enthusiast driven content (like X-Men Vs Street Fighter, Grandia, WipEout XL, Dead or Alive, Lunar 1-2, Castlevania, Silhouette Mirage, Radiant Silvergun, etc) and actually reprinting software when demand warrants it (Panzer Saga, Shining Force III, etc). There was actually money to be made on Saturn had SEGA gone about it right. The problem was they wanted a Genesis style mainstream beast rather than a NeoGeo like enthusiast niche, and since Saturn could only conceivably deliver the latter by that point it was put down basically months after Bernie took power. But both can certainly be profitable.... Saturn was just handled badly from start to finish.


Shinobi said:
Agreed 100% about Kalinske though...he never gets the credit he deserves.
Totally. I drives me nuts that people continually credit SCEA with what he really pioneered.
 
madara said:
Whats Tom Kalinske(sp?) up too? Now that was energetic person, he didnt disappoint in person either. Having been involved in He-man as well gives him bonus pts for me too

Kalinske joined (and is now CEO of) LeapFrog, a fast-growing company that specializes in innovative (and often educational) electronic toys. Recently saw this Wired article on their latest brainchild, the FLY Pentop computer. It's fair to say he's doing rather well, then.
 
jarrod said:
True, but we could've had a better transition. Limiting all 1998 releases to 30,000 units, killing some planned releases and generally driving away 3rd party and retailer support wasn't really the best plan I think. Yes, things should've been shifted to Dreamcast, but going a year with no product wasn't exactly SEGA's smartest move.

I think a better plan wouldn't been to position Saturn as an enthusiast platform, for sale only in specialty game shops or willing retailers (like Best Buy). Then working with 3rd parties to release enthusiast driven content (like X-Men Vs Street Fighter, Grandia, WipEout XL, Dead or Alive, Lunar 1-2, Castlevania, Silhouette Mirage, Radiant Silvergun, etc) and actually reprinting software when demand warrants it (Panzer Saga, Shining Force III, etc). There was actually money to be made on Saturn had SEGA gone about it right. The problem was they wanted a Genesis style mainstream beast rather than a NeoGeo like enthusiast niche, and since Saturn could only conceivably deliver the latter by that point it was put down basically months after Bernie took power. But both can certainly be profitable.... Saturn was just handled badly from start to finish.

Yeah, I do agree the transition could've been done better...maybe keep the Saturn releases limited to EB and a handful of other chains who were willing to carry them (EB was selling import Saturn games for a while), and sell it like the Neo. Capcom would've still been releasing games for it all the way into DC's launch had that taken place.
 
Bernie did the right thing. It did hurt back then but it was all to keep focus on a single platform and a single launch in North America.

Stolar had to work with publishers and retailers to rebuild confidence in the Sega brand and he did a damn good job of it.
 
borghe said:
I thought he was mainly with the Dreamcast.... where he proceeeded to kick ass in America before Peter Moore was brought in, tanked the system, then defected to MS...

I think you've got things a bit turned around. A lot of the promises Stolar made for the Dreamcast didn't happen (alien planet MMO, among other things) and he didn't get Electronic Arts back on to support the DC, which certainly had more to do with the machine's downfall than anything else. Moore came onto a sinking ship and frankly did a lot to try and turn things around but by that time it was too late. Having interviewed both in my previous life as a games journalist it was clear to me that if you were a game company you would want Moore in charge and not Stolar.
 
Shinobi said:
Bernie Stolar rocked...so did Kalinske for that matter.

Sega's hardware and marketing issues were all the fault of SOJ.


Umm. Ask anyone who ever worked with or for him how he was.
 
The EA thing is understandable though. As I understand itm EA wanted the same per unit deal that they got with the Genesis when Sega moved to Saturn. Sega refused and EA got pissy but accepted. When DC came around they played hardball again asking for the same rate and Sega refused again so EA walked. Sega was arrogant as they had their own sports and EA was being a whiney billion dollar baby all the while sucking up to Sony.
 
SuperPac said:
I think you've got things a bit turned around. A lot of the promises Stolar made for the Dreamcast didn't happen (alien planet MMO, among other things) and he didn't get Electronic Arts back on to support the DC, which certainly had more to do with the machine's downfall than anything else. Moore came onto a sinking ship and frankly did a lot to try and turn things around but by that time it was too late. Having interviewed both in my previous life as a games journalist it was clear to me that if you were a game company you would want Moore in charge and not Stolar.

Moore did crap for the DC other furthering its death. In fact when SOJ wanted SOR4, Moore was obviously part of the cartel within SOA that struck down the game.

Anyhow if theres was ever was a real evangelist for the DC, it was Stoler.
 
Stinkles said:
Umm. Ask anyone who ever worked with or for him how he was.

That could be said for a lot of people.

Here's the bottom line...Genesis was a roaring success in the US. In Japan it was an afterthought. Kalinske might get all or just some of that credit, but he clearly deserves some.

As far as lack of EA support went, that was again a SOJ thing...they set the license price, not SOA.
 
Sugarman said:
"Bernie Stolar dropped the ball with the ram-cartridge, X-Men vs Street Fighter could've expanded the market!"
:lol :lol
One of the weirdest rap lines ever.
 
good man - sorry to see him not at SEGA

bernie.jpg
 
I half expected to see the picture of Superman Bernie in this thread. I've heard lots of things about Bernie but from a consumer point of view I knew he gets things done. Dreamcast Launch for example.
 
bernie.jpg


Sega said:
"Bernie brings more than 20 years of video game industry experience to this position, His knowledge of game development, combined with an intuitive understanding of what motivates the gaming audience, will be a tremendous asset for Sega as the video game console business expands in the years to come."

bj.jpg
 
Coming off a wildly successful stint at BAM! Entertainment, where he left that company at its most successful period EVER!

right?

(crikits chirping)
 
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