When you hear Sony talking about how Blu-Ray discs are outselling HD-DVD, keep this in mind: none of them are selling very well. High-Def Digest has the first hard sales numbers we've yet seen for high-def movie discs, and amazingly, you can get into the Top Ten disc list in a given week by selling just eight hundred copies of your movie.
The Blu-Ray versions of X-Men 3, Fifth Element, and Babel all moved less than 900 copies each, and they were the 8th, 9th, and 10th best selling titles, respectively. The numbers, from Nielsen, were actually unveiled in a Sony report that touted the record-breaking sales of Casino Royale on Blu-Ray, which did over 28,000 copies that week. Below that, the dropoff was steep.
Wired post.
More evidence optical media is dead?