I had a post a page or two back where I compared superhero box office, to average blockbuster numbers as discussed by someone in the film industry. The large majority of comic films break even or make money. Something that should be obvious from the fact that The Wolverine and Fantastic Four are the only two big budget comic films to make less than $500M worldwide since the Avengers released. The Wolverine broke $400M, and was relatively cheap for the genre. Fant4stic obviously flopped.
If the majority of $550-700M earners lost money, we wouldn't have much of an blockbuster film industry left.
Variety runs a weekly column by iSpot.tv that lists the top 5 TV ad spenders for the week.
Kubo lasted appeared on the Aug 21 column at #1. It wasn't in the top 5 the following week (probably since it would be a waste of money given the box office return). Ad spending was estimated at $32M as of the Aug 21st column
http://variety.com/2016/more/news/kubo-and-the-two-strings-again-tops-tv-ad-spending-1201842166/
Suicide Squad last appeared in the top 5 on the Aug 8th column. At that point, total ad spending was estimated at $23M.
http://variety.com/2016/more/news/petes-dragon-tops-tv-ad-spending-1201832647/
If Suicide Squad was #6 during the following 2 weeks (bringing us to that Aug 21 column), the most it could have spent was another $8.85M.