Kotick's salary is less than a million a year, while he makes $150M/yr in stock bonuses. This year he could end up making more. If he deals with the bad PR and Activision meets their targets. He is laughing at everybody who believes this is significant.
Fabulously wealthy guy who's lineage will be able to live off his riches for the next ten generations in luxury decides not to throw another 20 or 30 million on the pile this year. How noble. Who said heroes no longer exist?
I will do my part as well. I will not purchase any Blizzard or Activision games this year so that gays, trans and persons of color can have a chance to get them first.