marketing brings notice, which brings investors and money. This “dancing shit” as you call it is an amazing way to creatively show their progress without resorting to the typical boring ass shit that’s expected and gets ignored.
This stuff is needed to make these programs possible.
It's probably because there's no practical uses to promote. In other words, cool concept but zero value right now.
If a company sells tractors and cranes, they dont need to make them do an orchestrated dance off. They'll just show them plowing or lifting heavy stuff to prove it's worth buying or leasing.
If SAP wants to promote to giant companies their software program that does sales and shipments tracking, they arent going o make a video game demo to get attention. They'll just get sales reps to partner with companies to go over data and streamline it so everything works. And if it looks worth it, they implement the software over a few years of testing.