Well obviously we're not going to start suing people.
This kind of thing is pretty common when, for example, dealing with sending stuff out to the press early. And rather than making backers wait to play until reviews etc. are out, we figured we'd just apply the same rules to press as to backers, since they're getting the same thing. We aren't making press "sign an NDA" either, it's just a courtesy we're asking folks to extend to us. I'm sorry it rubs some people the wrong way; there's not really any way to please everyone, but we're trying to strike a decent balance between press, backers, and the general public who won't get to play just yet.