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Burger King Arms for $1 Menu Rumble:
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Burger King has signaled its acceptance of making value menus a 2014 battlefield. The No. 2 burger chain expanded its budget lineup and rechristened it the King Deals Value Menu.
Added as limited-time $1 items are the Rodeo Crispy Chicken and Rodeo Burger, both of which are topped with barbecue sauce and crunchy onion rings. Both also are items Burger King has offered previously in Europe and South America.
“We’re launching the new King Deals Value Menu including classics and new favorites like the Rodeo Sandwiches all starting at just $1,” said Eric Hirschhorn, BK CMO North America in a release. “We’ve seen an incredible response from our guests with our $1 menu items and we want to continue creating great tasting products that don’t sacrifice on taste.”
Burger King has used the “King Deals” name for daily-discount menus where a different sandwich is spotlighted each day. In February, Burger King tested that tactic in selected U.S. markets, offering one of five different combo meals each weekday, with each priced at $4.99.
But in the U.S., $1 items are the preferred weapons for the ongoing battle for customers. In November, McDonald’s rolled out its Dollar Menu & More, bulking it up with five new burgers priced from $1 to $2. It also is testing a “McDouble Menu” that spotlights its growing list of $1 and $2 McDouble beef and chicken burgers. Wendy’s recently added a Spicy Chipotle Jr. Cheeseburger and Spicy Chipotle Crispy Chicken sandwich—both priced at 99¢–to its Right Price, Right Size value menu.
More coverage, cheese is extra:
Burger King is out with new, limited-time $1 Rodeo Sandwiches and with the latest addition, have renamed their BK Value Menu to the "King Deals Value Menu."
The new Rodeo Sandwiches consist of the Rodeo Crispy Chicken and the Rodeo Burger. Both are slight variations on the Rodeo Cheeseburger that Burger King used to offer.
The Rodeo Crispy Chicken comes with a crispy chicken patty, sweet and spicy BBQ sauce, and onions rings on a sesame seed bun, while the Rodeo Burger is the same except with a flame-grilled patty rather than chicken. A slice of cheese can be added but it'll cost you extra (usually about 50 cents but varying by location).
Not sure why Burger King decided to rename their value menu, but the "King Deals" moniker was also used previously, in certain markets, for their daily $4.99 combos. Burger King is planning to add limited-time burgers to the value menu throughout 2014.
Nutritional Info - Burger King Rodeo Burger (111g)
Calories - 310 (from Fat - 110)
Fat - 13g (Saturated Fat - 4g)
Sodium - 450mg
Carbs - 38g (Sugar - 9g)
Protein - 9g
Nutritional Info - Burger King Rodeo Crispy Chicken (154g)
Calories - 410 (from Fat - 150)
Fat - 17g (Saturated Fat - 3g)
Sodium - 870mg
Carbs - 53g (Sugar - 14g)
Protein - 12g