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[ElectricBlanketFire]

No word on expansion yet.

NEW YORK -- Chipotle, still struggling to win back customers after a series of food scares, plans to open its first burger restaurant this year.

The chain known for burritos said Thursday it will open a Tasty Made location this fall in Lancaster, Ohio, which is southeast of Columbus. The menu will be limited to burgers, fries and milkshakes, it said.

Chipotle Mexican Grill already has its hands full trying to recover from the E. coli outbreak and norovirus cases that sent sales plunging starting last fall. It has been giving away coupons for free burritos and stepping up marketing to win back customers, but sales were still down 24 percent at established locations in the second quarter.

Chipotle declined to provide additional details on Tasty Made's food. Co-CEO Steve Ells said early fast-food burger chains had "focused menus," and Chipotle wanted create a restaurant around that model. The remark may have been aimed at McDonald's, which has seen its menu mushroom over the years.

The company had signaled its intent to move into hamburgers, filing a trademark application for "Better Burger" earlier this year and noting its belief that the "Chipotle model" could be applied to a variety of foods. An address linked with Chipotle was on a trademark application for "TastyMade," the website Eater reported earlier this month.

 

[commedieu]

Nope.

 

[Van]

Wat

 

[ultron87]

Sure.

 

[whitemex88]

Thinking inside the bun now.

 

[Alucrid]

will wait for the first e coli outbreak

 

[massoluk]

Oh... joy, more overpriced burger chain.

 

[alr1ght]

Give me all the mad cow disease.

I'll still eat there.

 

[perfectchaos007]

Probably a 5 guys clone. $8 base burger with fries and soda a-la-carte so $13 per meal. E-Coli no extra charge. PASS

 

[ultron87]

Five Guys and Smash Burger are places I don't mind eating, so another competitor in that space seems like a good thing.

 

[Clint Beastwood]

There's way too many burger joints in New York for this to work here so I'm curious if it ever comes. I can't even imagine this being on the level of Five Guys let alone an actual good burger place

 

[SocksAndShoes]

Nope.

Wat

Sure.

This is Neogaf.



As long as it's good food and reasonably priced, I'm in.

 

[AlfonzoPalutena]

I really enjoy Chipotle. Hopefully this works out for them and they eventually open a location near me

 

[Mushroomer25]

I'm sure it'll be delicious, but I have doubts they can really replicate the Chiptole effect. Gourmet burgers are already commonplace across America, whereas many places had a drought of good & easy Mexican food when Chipotle rose.

 

[What A Time To Be Alive]

I live in Columbus so when it opens Ill try.

 

[Aiustis]

Meh.

 

[Mindlog]

That Cleveland win is be leveraged a little too strongly. Heading for a hard correction soon.

 

[Electric Eye]

I hope they stand out and offer vegan choices, some places offer veggie patties but thats as far as they go.

 

[Zoe]

Whatever happened to their Asian chain?

 

[Valhelm]

This place called Built already does that

But they charge $14 for a burger and fries, so fuck them

 

[StoopKid]

Of all places why Lancaster?

Shoulda just put in Columbus.

 

[Drifters]

Fuck Ohio.

 

[inner-G]

Ch E. Potle

Spoiler

The E. is for E. Coli

 

[Jarrod38]

Of all places why Lancaster?

Shoulda just put in Columbus.

I work in Lancaster and everyone I talked to so far is why and really Lancaster of all places.

 

[Beer Monkey]

E. coli loves ground beef so much.

 

[Tubobutts]

Whatever happened to their Asian chain?

The article says it's called ShopHouse and has 15 locations.

 

[commedieu]

Ch E. Potle

Spoiler

The E. is for E. Coli

E. coli loves ground beef so much.

Fuck Ohio.

This is neogaf. ...

 

[ThreePiMatt]

Mmmm, you think they'll make a tasty burger?

 

[Arc]

Shake Shack

Tasty Burger

In-N-Out (if West Coast)

5 Guys

Smash Burger


Yeah, I think this market segment is covered.

Spoiler

ranked in order top to bottom.

 

[Sanjuro]

Mmmm, you think they'll make a tasty burger?

No, Tasty Burger is in Boston.

 

[Tansut]

Lancaster is only like 30-40 minutes from here. I'll report back with results whenever it opens.

 

[AgentChris]

Caca Burger no.

 

[Pyrokai]

Lancaster is only like 30-40 minutes from here. I'll report back with results whenever it opens.

Ditto. I live in Columbus and I will eat there.

 

[PhoncipleBone]

Shake Shack

Tasty Burger

In-N-Out (if West Coast)

5 Guys

Smash Burger


Yeah, I think this market segment is covered.

Spoiler

ranked in order top to bottom.

BurgerFi too. Man, I miss them since leaving ct.

 

[SwiftDeath]

Would try if one opened near me but there are a ton of great burger options near me so it better be good

 

[Big-E]

Hate the name. Sounds moronic, but I bet someone making over six figures pitched that idea.

 

[Sliver]

The US doesn't need more burger places. They're everywhere. I'm still waiting for doner kebabs to get popular, fucking delicious.

 

[giga]

After getting the American people to pay $7 for a burrito, it was only a matter of time before they would go after the lucrative $7 fast food burger market.

 

[disappeared]

Some anime fan will inevitably try and sue them over false advertising.

 

[Squalor]

Idiots in this thread are acting as though no restaurant or grocery store they've been to has never had a bacteria problem at some point.

Regardless, this is fast food, and I will not eat it because fast food is awful.

 

[InfiniteBento]

someone pls build a decent fast food burger joint in logan square that isn't fucking mcdonalds

 

[Stumpokapow]

hahaha remember when mcdonalds owned chipotle lol

 

[ColdPizza]

It will fail. The burger market is over saturated

 

[Mrs. Manky]

If it's good, it's good.

But that name is hilarious. "Tasty Made" sounds like some 50s diner burger.

 

[rtcn63]

 

[Fury451]

What a bizarre place to open it

 

[Tansut]

So I finally go to try this place over the weekend. It's.... not good. Like if Five Guys had a really rough night and fucked everything up at work the next day you might get an idea of the quality of Tasty Made.

The Bacon sauce was pretty yummy though.

 

[kmfdmpig]

What a bizarre place to open it

I thought the Midwest was the go to place for companies to try new products and restaurant concepts.

No interest in this. All that high and mighty "we don't use GMO ingredients" nonsense from a company that literally poisoned its customers means I have no interest in Chipotle or its spin-offs.

 

[WorldStar]

edit: double post?

 

[Ovid]

So I finally go to try this place over the weekend. It's.... not good. Like if Five Guys had a really rough night and fucked everything up at work the next day you might get an idea of the quality of Tasty Made.

The Bacon sauce was pretty yummy though.

Was this at the Ohio location?