It's distasteful to go after the families of victims but it was also kind of messed up to go after the theater for incident like it was their fault. At the same time, they're a big theatre chain and it's $700k just write it off, guys.
The PR from this is not going to be pleasant.
If the families went after the theatre, then a bit of the onus is kind of on them. But it's distasteful for the theatre to ask publicly.
All around horrible.
The families have stated that they plan to appeal and keep the lawsuit going.
This means that Cinemark can't just "write it off" as there are ongoing costs to defend as long as the suit keeps going.
The families in question are responsible for those costs. Why should Cinemark agree to pay unbounded defense costs?