Trojita
Rapid Response Threadmaker
http://variety.com/2017/tv/news/stephen-colbert-late-show-ratings-2-1201992946/
August was not the hottest month for Stephen Colbert. Ratings for CBS The Late Show which had been on a steady slide since shortly after Colberts debut as host in 2015 hit a new low, with the monthly total-viewer average slipping below 2 million for the first time. If its trajectory continued, Colberts Late Show, already far behind Jimmy Fallon and NBCs The Tonight Show, was in danger of falling into third place in the ratings wars below ABCs Jimmy Kimmel Live. Fallon appeared primed for a long reign as king of late night.
Six months later, Colbert has the industry watching the throne.
The former host of Comedy Centrals The Colbert Report is on a streak that just recently seemed unthinkable three straight weeks of topping Fallon. After airing reruns the week of Jan. 23, The Late Show returned Jan. 30 and averaged slightly more than 2.77 million total viewers for the week, edging out Fallons not-quite 2.76 million. The next week, Colbert averaged more than 3 million, and Fallon less than 2.88 million. For the week of Feb. 13, Late Show topped Tonight again, 3.00 million to 2.71 million.
The shift comes at the convergence of two long ratings arcs Colberts upward, Fallons downward. In January, The Late Show averaged nearly 2.54 million viewers, up 30% since August. Fallon is down 5% over the same period. Over a lengthier period, Fallons viewer loss is more severe. Versus January 2016, The Tonight Show is down 14%. The Late Show is up 3%.
So what has happened in the past year that could have set the stage for a fundamental change in the late-night television landscape? There is one thing.
Fallon has had a lack of pointed humor, says Katz Television Groups Bill Carroll, whereas Colbert has gone full to the wall on Trump.
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