Support NeoGAF

[xsarien]

Search is disabled for E3, so bear with me if this is old:

There's another GE "Aren't we Great?" ad floating around the airwaves. Have you seen it? More importantly, have you heard it?

The song used is "16 Tons," picked presumably because of the rather shallow reasoning that since the ad is about GE's new clean coal-burning technology, a song about coal mining is a-okay.

So I'm really just wondering if someone at the ad firm that handles GE is this subversive, or do the suits actually not realize that the song is a ballad about companies like GE; companies that are perceived by both employees and outsiders to just not care about the people that keep them going, just their bottom lines?

 

[Dilbert]

I'm waiting for someone to write an anti-Apple song so that it can be used in an iPod ad.

 

[Dan]

What's that car ad that uses the Dandy Warhols song?

You gotta great car.
Yeah, whats wrong with it today?

Of course, they edit to another bit of the song after that first line, but since I know the song I would always hear the second line in my head when watching the ad.

 

[Link1110]

I'm waiting for someone to write an anti-Apple song so that it can be used in an iPod ad.

Like how the Janis Joplin song was used in the Mercedes-Benz ad?

 

[swoon]

What's that car ad that uses the Dandy Warhols song?

You gotta great car.
Yeah, whats wrong with it today?

Of course, they edit to another bit of the song after that first line, but since I know the song I would always hear the second line in my head when watching the ad.

also the use of dandy warhol's godless in a special olympics ad (just the instrumental opening )

 

[Pudding Tame]

Of course there was that Gap ad a few years ago that tried to ride the wave of post 9/11 patriotism to the tune of CCR's Fortunate Son.

 

[Christoff Yurievich]

what about the commercials with their inappropriate themes? It seems that almost every KFC ad I see lately has black people in it. What's up with that?

 

[Hooker]

^ we have a really fun one here in Holland.





There's this make-over program, not just clothes but plastic surgery as well. And they use Christina Aguilera's Beautiful as the titlesong. Talk about totally missing the point

 

[xsarien]

what about the commercials with their inappropriate themes? It seems that almost every KFC ad I see lately has black people in it. What's up with that?

So do a lot of McDonald's and Pizza Hut commercials. I wouldn't think too much of it, to be completely honest.

 

[Christoff Yurievich]

I saw the first new commercial from KFC last year featuring an entirely black cast and all I could think about was the fallout from Fuzzy Zoeller's comments.

 

[Cauliflower of Love]

It's funny.


"There's no black people in any of these ads"

then

"There's black people in all these ads"


-_-


There's no way to win.

 

[Manics]

I think Maxwell House has hit a home run with their use of "Our House" song by Madness.

"we chase our food down with good coffee all the time...our house, is not a fancy house at all our house we have paintings on the wall..."

 

[Lucky Forward]

WCBM, a conservative talk radio station in Baltimore, has been running a "Support the Troops" public service ad which features sound bites of ordinary people expressing their appreciation for the job the U.S. military is doing.

The background music is Led Zeppelin's "Thank You".

At the end, the various voices simply say, "Thank you..thank you...thank you...", the music swells, and Robert Plant warbles, "Inspiration's what you are to me..." It's a great song, but I never imagined it would become a military support anthem.

 

[belgurdo]

I cringe whenever companies use songs about rebellion or suicide or tragedy to sell products, like those commercials that use Aerosmith and the Rolling Stones to shill cars.

I'm still waiting for the day when Public Enemy or the Velvet Underground will be used to sell detergent or cereal


another one...Blitzkrieg Bop to sell Diet Pepsi to yuppies. <ssj>

 

[explodet]

A cover of Salt 'n' Pepa's "Push It" is now being used to sell Ford cars and trucks.

And The Smith's "How Soon is Now" was once used in a beer ad - although not the usual "chicks in bikinis" beer ad. Still rather inappropriate, though.