A Fish Aficionado
I am going to make it through this year if it kills me
I've read a couple of his books. Way too much bias for me.Pollan is actually the opposite of your fears.
He uses those heuristics--eat food, not too much, and mostly plants. Where he uses the grandma rule for defining food because there is so much conflicting nutritional information.
It's a very simple rule and avoids fads and fear mongering about foods.
Most people aren't reading studies. His message is for them.
He does quite a lot of fear mongering, especially on the production side of things.
I do think he contributes to the noise about nutrition rather than simplification.
Get rid of a lot of his editorialization and there is a good message there.