Meier said:
DC finally licensing some manga comes as no surprise though as the tradtional American comic is clearly on its way out and being replaced by the manga market. Manga graphic novels have become much too large a market to ignore -- and its clear American imitations are not what the audience is looking for, so going right to the source is their best choice. Outside of established franchises such as Batman, Superman, etc., the American comics market is dwindling and will likely die off down the road I'm fairly certain. There just isnt a market for this stuff any more outside of major geeks and the audience is NOT growing..
Oh, it's going to be a terrible day when manga is basically all/the dominant force in the industry. I mean, I like some manga, but can you imagine it being even that much more popular? Having so many superheroes is bad enough as it is, but I'll take that poison over manga.
I really don't know what the industry itself is headed to. I mean, I've heard some say that the success of movies like Spiderman 1/2, etc. is good for comics, but I don't think it helps beyond a superficial point. These movies and others making hundreds of millions of dollars, is the industry really growing as a result? The only difference I see is that with every movie released, Marvel more and more just makes its comics about Spidey and the X-Men to the detriment of other things, which in turn leads to sameness which in turn leads to dissatisfaction and further downturn. If a significant number of the people who see the Spiderman, etc. movies were actually compelled to buy comics on anything like a regular basis, comic sales for Spidey, etc. would be going through the hundred thousands, perhaps into the millions, but that's not happening. Heck, comics like Ultimate Spiderman are going down. It used to regularly sell over 100,000. Now I see it into the 90,000's.
Just think, in the 1950's, do you know what the print run for a comic needed to be just to break even(not make any kind of money)? 300,000 copies. In the 1980's it was down to 50,000. Now I believe it's somewhere around 20-25,000(for the big publishers, naturally for the independents, it's smaller). Comics have just collapsed, while movies, music, etc. have grown greatly. In the early 1950's, the biggest selling comic was Uncle Scrooge (or Walt Disney's Comics and Stories depending on the month) selling 3 million copies a month. I daresay that's more than what Marvel's entire lineup combined sees in sales in a month. And those were the top comics, no telling how many others below them sold millions and hundreds of thousands as well.
And back then, there were all sorts of popular comics: Superheroes of course, but also funny animal comics, westerns, romance, horror, etc., etc. Nowadays it's almost all about superheroes(ignoring manga for a moment). It seems like once funny animal, etc. comics went out for good in the 1960's, the comics industry has retrenched and retrenched constantly ever since, never really growing. The industry needs more variety, like the past, but I doubt that will ever happen. The reason being that anything new(funny animal, western, horror, etc.) would need current day comic book fans to buy them to keep them afloat initially. But most of your regular comic fans would never buy those comics, hence nothing new lasts for very long or gets made at all, therefore not attracting the potential new comics fan who isn't interested in spandex, but would be willing to try something else.
But I guess, in a way, it's certain comics will remain and become even more a niche, if only for the reason that Americans tend to read less than they used to. One sure way to tell how much a country reads, is to look at its comics industry. In Europe, people tend to read more, so comics are still selling at levels that we would consider a miracle in the US. The Donald Duck weekly in Norway(a country with like 1/50th the population of the US) sells more in a week than the US' top selling title does in a month. Course, Europeans are also starting to read less nowadays, so sales are off their peaks from 10-15 years ago, but still vastly ahead of us.
Besides the reading factor, I think European comics do so well because there's variety. I believe they still sell Western comics among other genres. And funny animals(or rather Donald Duck/Uncle Scrooge) are still king in Europe, echoing the golden age of comic sales in the US. I mean, in Scandanavia, 1/3 of the population reads Donald Duck comics, and that's not counting superheroes, etc. In the US, based on sales, maybe 1-2% of the population reads comics.
I don't know the outcome of this ranting, except maybe I'm saying some definite things could be done to help the US comic book industry, but for a variety of reasons, they can't and/or won't be pursued and the industry will slowly, but surely, become more and more of a niche.
BTW, while I'm on the subject
, you guys know of any western comics being made today? (besides Rawhide or whatever the comic was starring our gay roughrider).