Default Cheesecake: The Unhinged Marketing of Halo 3

IbizaPocholo

NeoGAFs Kent Brockman


Halo 2 left us on a cliffhanger. Halo 3 has just released. Bungie and Microsoft are going all in on this one because now.... it's time to finish the fight....

Chapters:
Halo 2 Be Continued: 0:00-4:36
The Summer Threequel: 4:36-7:54
Live the Action: 7:55-13:23
You Beta Believe It: 13:24-17:06
The Iris of the Storm: 17:07-19:43
If They Came to Hear Me Pay: 19:44-29:10
Believe: 29:11-32:15
What Are We Fighting For?: 32:16-34:48
Finishing the Fight: 34:49-39:37
 
Halo 3 marketing was on a whole different level ... it was crazy. Launch was a major event worldwide covered by many major media outlets as well as local news, etc..

I remember G4TV doing an awesome launch day special that lasted the entire day and night

The most memorable and best trailers of all time for me
are:
Halo 3 "Believe"
Halo Reach live action "Deliver Hope"
Gears of War "Mad World"
Halo 3 "Starry Night"

Believe (wait for it...)



Starry Night
 
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It's just painful to be reminded of the glory days of Halo. It's almost surreal that once upon a time, this game was among the most important franchises in gaming.
 
It's just painful to be reminded of the glory days of Halo. It's almost surreal that once upon a time, this game was among the most important franchises in gaming.
My wife and I felt more than a little bummed watching crowbcat cover this. Halo was an important part of our lives. It's part of how she and I came to be together, honestly - LAN parties at the public library. We both loved Halo, and watching its downfall has not been easy.

The sheer ambivalence with which I met the announcement of Halo Infinite really drove it home. In my mind, the Chief's still out there, drifting in space, waiting for someone to wake him up, just to say goodbye...
 
Hated the marketing of this game, being blasted with stupid doritos and mountain dew. Can't say it wasn't successful though.
 
All the Halo stuff that gen was peak marketing, from the interviews in Halo 3 Believe all the way through to Remember Reach, even the ODST trailer was fire. Crazy to think the template was there for live-action Halo with Landfall and all these trailer but we ended up with whatever everyone has been doing since with series & movies :messenger_grinning_sweat:

 
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