I went to the midnight launch at Best Buy (Columbus, GA) with some friends. Around 45-50 people lined up, it wasn't exactly the crowd I was expecting (mostly people in their 30s) but it was fun nonetheless. I received a free t-shirt, poster, and wristband for showing up, plus $10 in rewards for pre-ordering. Couple that with GCU 20% discount, and I don't feel to bad about now having the game in my possession but needing to wait until the weekend to play.
Have fun though guys/gals, wish I could join you all in actually playing the game today!