Draugoth
Gold Member
Developers of free-to-play games (which have a much higher install rate than premium titles) will have the option to offset this fee by adopting other Unity services, such as its LevelPlay advertising mediation service.
Unity stated in a blog that it is implementing the Runtime Fee in lieu of a revenue-sharing program. The company said it believes "an install-based fee allows creators to keep the ongoing financial gains from player engagement."
As for why Unity has chosen to introduce these new fees, Unity Create president Marc Whitten told Game Developer the company is seeking to "better balance the value exchange" between Unity and developers.
As you may expect, this has turned into a mini-shitstorm quick, and got Unity trending on twitter, with devs sounding off:
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