Why are games not getting price drops like they use to?

Brick and mortar retail needs to move stock because shelves come with high costs of doing business. digital retail doesn't face the same pressure and let's them keep the prices higher.
It's almost as if physical games are a money sink for game companies.
 
PS4 used to have Steam level sales all the time.
They still do, almost weekly, just not on recent first party titles. Same with PS5 games.

The biggest fake myth that PC gamers have spread about console is that there are almost no sales, yet every time I turn on a console there is a new themed sale for the week.

Edit: As someone who purchases a lot during these deep sales for consoles, I can confidently say that these are the two types of games that rarely go on sale:

1) Japanese RPGs, especially if they are based on an anime license. This specifically is considered a 'wait until golden week for sales' type of category.

2) First party games. For these you just have to keep an eye out for the random deep sale, and even then at best you can get it for 29.99 or 39.99.
 
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Long development time means games come out less frequent.
Thus game sales are less frequent.

Also physical vs digital where they can keep the prices up.
 
Really? I recently bought both RE7 gold edition and RE8 gold edition bundle for $20-$24 CAD.
Yep, I did the same last week ($20 USD). And I already own them on Steam but I only have a Legion GO at the moment, so at that price I double dipped just to play Village for the first time on my ps5.
 
There are less physical copies in the wild to compete with the digital version and most people who are still buying games in physical format tend to collect them. It's a shitification situation.
 
spongebob squarepants interview GIF
 
They have to pay the store 30% as well and in the case of PC, often cannot have different prices on different stores even with sales. In other words they are at the mercy of the walled garden owners.
This is such a misconception, steam doesnt forbid you to sell the game cheaper elsewhere. It doesnt allow you to sell STEAM KEYS cheaper elsewhere you could sell it cheaper on epic than on steam. And even then it doesnt work like you would expect, you can still sell steam keys cheaper than on steam, but you have to do the same sale on steam in a certain time frame. You can get steam games cheaper thsn on steam all the fucking time.
 
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Keys come from the publishers themselves, and in the case of CDKeys specifically these are usually keys sold to more impoverished countries at a large discount - which are then resold to people in more wealthy countries for a huge profit. Even currency adjusted prices on Steam itself don't matter, these might have been sold in bulk to some site who promised they'd only get sold in Ukraine or something.

Do you see Sony doing that though? We're talking about Sony here.

I was under the impression that Valve had the ability to restrict keys to a specific region. Although I guess that perhaps doesn't apply to third party keys.
 
Xbox sales have definitely got a lot better. There are so many good deals almost every week that by the time a big seasonal sale drops, I have pretty much everything I want already.
 
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