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Disney: Eisner vs. Iger

Which Modern Mouse leader did you prefer?


  • Total voters
    20

Jubenhimer

Member
The Walt Disney Company had been through a variety of changes over the decades following Walt's death. After a rough period for much of the 80s, Michael D. Eisner took over the company, and brought it back into the forefront with the Disney Renaissance, and a series of strategic acquisitions and expansions to expand the company's reach beyond family friendly films and theme parks. Before preceding to sabotage it at the turn of the millennium with a decaying vision. Eisner was booted out in 2005, and Bob Iger assumed his position, which he still holds on to today.

Under Iger, Disney doubled down on acquisitions, finally making the move to buy out Pixar after a long 10 year relationship with the company, acquiring Marvel Entertainment, which brought them into the superhero market to compete with Time Warner. And more recent acquisitions such as LucasFilm, Maker Studios, and just now 20th Century Fox.

As the longtime leaders of the Mouse Corporation, which era did you prefer? Eisner at the begining did a lot of great things. He revitilized Disney's relevance with the Disney Renaissance, and made smart expansions into areas the company was lacking in such as TV animation. As we moved into the 2000s however, his leaderships skills began deteriorating. With a string of terrible Direct-to-Video sequels to films that didn't need sequels. The struggles that ABC was facing at the time, the unnecessary move to buy out Fox Familly Worldwide from Hiam Saban and Fox, and more recent movies that simply didn't preform to the output of the 90s, as a result of his decision to give more creative power to the executives. He simply lacked a clear direction by this point, and thus was rightfully shown the door when he left.

Bob Iger I feel has followed a similar trajectory, though not quite as bad. While he started off a bit slow in the late 2000s, he went full force in the early 2010s, with a series of successful hit movies rivaling the Disney Renaissance, and building on relationships with companies like Pixar and Marvel. However, recently, I feel he's starting to follow down the same path as Eisner. Under him, the Star Wars franchise was decimated into an over commercialized, overly PC mess. The Dark and Edgy Live-action remakes of animated films are completely unecesary, almost as bad as the DTV sequels, and the move to buy 20th Century Fox was an even bigger waste of an acquisition than Fox Family Worldwide. Disney had always been known for acquisitions in recent times, but under Iger I feel that it just became too much. I feel Iger's reign was where the "Disney owns everything" meme really became more prominent.
 
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Robert Iger has basically killed Disney, "Disney" means nothing anymore, it's just another media conglomerate like a Viacom or a Time Warner.

Eisner made a lot of stupid decisions but he at least understood that the "Disney" name meant something specific, he tried to keep the "spirit" of Walt alive.

Another big difference is the theme parks, Eisner still cared a lot about the parks, Iger clearly doesn't give a shit, I can guarantee you he deeply wishes theme parks weren't part of the business, all the parks are now is opportunities for corporate synergy, tie ins for movies and things, whereas the parks used to be more of their own unique experiences, there now hasn't been a ride in the US not tied in with a preexisting property since Expedition Everest in 2006.

The fact that they're plopping down Star Wars shit in the middle of Disneyland rather than trying to preserve it in it's original state as much as they can is frankly kind of abhorrent, Iger is a cultural barbarian.

People give Eisner a lot of shit and yes, he made mistakes and he certainly became pretty shitty at the end, but he's still preferable to Iger.
 

Jubenhimer

Member
Robert Iger has basically killed Disney, "Disney" means nothing anymore, it's just another media conglomerate like a Viacom or a Time Warner.

I feel this is the biggest change I noticed about Disney in recent years. The name no longer has any meaning, it's just a name of yet another mass media conglomerate. However, it's important to understand that Disney was already sort of moving towards a conglomerate direction under Eisner. Under his watch, Disney acquired Miramax, ABC, and Fox Family Worldwide, giving it a very large empire of assets.

Iger simply doubled down on that, and that's where the "Disney owns everything" meme truly started being more prominent. I also noticed that under Iger, Mickey and the gang have basically taken a back seat. The only time we ever see them again in Film or TV is with a few pre-school shows, the 2013 Mickey Mouse shorts, and DuckTales 2017. I think it's obvious that Iger's Disney cares more about pimping Marvel and Star Wars, than traditional Disney content.
 
I feel this is the biggest change I noticed about Disney in recent years. The name no longer has any meaning, it's just a name of yet another mass media conglomerate. However, it's important to understand that Disney was already sort of moving towards a conglomerate direction under Eisner. Under his watch, Disney acquired Miramax, ABC, and Fox Family Worldwide, giving it a very large empire of assets.

Iger simply doubled down on that, and that's where the "Disney owns everything" meme truly started being more prominent. I also noticed that under Iger, Mickey and the gang have basically taken a back seat. The only time we ever see them again in Film or TV is with a few pre-school shows, the 2013 Mickey Mouse shorts, and DuckTales 2017. I think it's obvious that Iger's Disney cares more about pimping Marvel and Star Wars, than traditional Disney content.

Yes, Eisner got the ball rolling on it and it's one of his mistakes, but at the same time he was very careful to maintain the Disney "brand" as being very "Disney", though they technically owned stuff like Miramax, they didn't shout it from the rooftops like they do a Marvel or Star Wars, the "Disney" name has only become more and more watered down under Iger.
 

Jubenhimer

Member
Yes, Eisner got the ball rolling on it and it's one of his mistakes, but at the same time he was very careful to maintain the Disney "brand" as being very "Disney", though they technically owned stuff like Miramax, they didn't shout it from the rooftops like they do a Marvel or Star Wars, the "Disney" name has only become more and more watered down under Iger.

That's another key difference. Even though Eisner's Disney owned Miramax and ABC, they deliberately decided to not make a big deal about it as to preserve the uniqueness of the Disney name. But Iger's Disney is happy to parade Marvel, Star Wars, and 20th Century Fox content at the forefront, even if it sometimes comes at the expense of the main Disney Branded content.
 

Xisiqomelir

Member
Read this book

51WnOFWoweL._SX319_BO1,204,203,200_.jpg
 

SegaShack

Member
Eisner was much more of a visionary and much more involved in each project. Yes he did become a penny pincher starting in the late 90s and made some bad choices, but the stuff he did from the early 80s to mid 90s was great.

Eisner would get personally involved in the parks projects from start to finish. Iger does not care at all and his whole “strategy” is acquisition and dilluting his own brand.
 
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Azzurri

Member


This channel basically goes over the failures and success of Disney. Has a ton of info and cool shit about Isner and his run as CEO of Disney.
 

kunonabi

Member
Eisner for me. The company's animated output has become way too political, in addition to generally being weaker anyway, they've ruined SW, and like others have said they just feel like any other giant corporation now. Even Marvel is going in a direction I probably wont stick with for much longer.

Disney right now is just so creatively bankrupt.
 

Super Mario

Banned
About Disney not feeling very "Disney-like" today. what do you honestly expect? Do you think what was popular 25 years ago, would work today? While Disney is not perfect, its accomplishments are second-to-none. Who would have thought they would have owned as much as they do?

My biggest criticism of Disney currently, is the injection of politics. It's pretty disgusting that it has come to this.
 

Jubenhimer

Member
About Disney not feeling very "Disney-like" today. what do you honestly expect? Do you think what was popular 25 years ago, would work today? While Disney is not perfect, its accomplishments are second-to-none. Who would have thought they would have owned as much as they do?

While it's important to evolve and adapt, preserving the integrity of your brand is equally as important. Disney seems to have forgotten that in recent years. As mentioned before, Even the Eisner era tried to preserve what people associate with the Disney brand while also branching out. Iger seems more interested in pimping things that have nothing to do with Walt or Disney as a whole like Star Wars and Marvel.
 

Paracelsus

Member
About Disney not feeling very "Disney-like" today. what do you honestly expect? Do you think what was popular 25 years ago, would work today? While Disney is not perfect, its accomplishments are second-to-none. Who would have thought they would have owned as much as they do?

My biggest criticism of Disney currently, is the injection of politics. It's pretty disgusting that it has come to this.

Are you telling me that a crappy Lion King demake, another crappy Aladdin demake and then the Dumbo demake are better suited for modern audiences than the originals?
 

Ka-Kui

Member
I'm not very knowledgeable on this issue perhaps someone can correct me, but I always got the impression that the Eisner era was successful in spite of Eisner and not because of Eisner.

What were the pros and cons to both?
 

Doom85

Member
Are you telling me that a crappy Lion King demake, another crappy Aladdin demake and then the Dumbo demake are better suited for modern audiences than the originals?

Well, A) those movies haven't even come out yet so that's an assumption of quality level on your part, B) I don't think Dumbo is THAT great a film that a remake couldn't potentially improve upon it (which personally I felt they did with Jungle Book, the original animated film only stood out to me because of the songs). I know some people are anti-remake but come on. I mean, if Disney were remaking Aristocats or Black Cauldron would everyone still be like, "oh, how dare they, a new version couldn't possibly match the high quality of those classics!" Probably not.

Also, yes Disney owns Marvel and SW, but I still don't see them as among THE Disney films. Those films don't begin by showing the Disney Castle logo or anything. The actual Disney animated films during Iger's era have pretty much all been hits, and sure Eisner had a ton of hits but he had a few stinkers especially near the end. I'll certainly take the likes of Frozen, Zootopia, Wreck it Ralph, Moana, Princess and the Frog, Tangled, and Big Hero 6 over the likes of Home on the Range, Brother Bear, Hercules, Pocahantas, and ugh Chicken Little.
 

Jubenhimer

Member
I'm not very knowledgeable on this issue perhaps someone can correct me, but I always got the impression that the Eisner era was successful in spite of Eisner and not because of Eisner.

It's gennerally accepted that Eisner started off great early in his tenure, but faltered later on towards the end. He made a lot of smart decisions initially in terms of expanding Disney, while preserving its roots. It was only as we moved into the 2000s when he started becoming directionless and picky.
 
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