A rush job that revealed more about the console than anybody in their right mind expected. Don't kid yourself. Everyone expected nothing but tech demos and logos. They had polished game demos, UI pictures and demonstrations. On what planet is that considered rushed?
Maybe take a step back and look at what they ACTUALLY revealed.
It was next to nothing. Everyone is so enamoured with 8GB of RAM, they've ignored that Sony did nothing but make a lot of promises that they'll explore at some stage down the road, and showed Killzone.