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[Draugoth]

According to pricing details shared with me by multiple marketing professionals who requested anonymity, running a trailer during Summer Game Fest's main show this year cost $250,000 for 1 minute, $350,000 for 1.5 minutes, $450,000 for 2 minutes, and $550,000 for 2.5 minutes. They also say last year's edition of The Game Awards featured the same pricing tiers.

If you add up all of the 1-to-2.5-minute trailers aired during last year's Summer Game Fest, those price levels could translate into a $9.65 million haul for the main show alone. Of course, last year's prices may have been different, and I don't know how to account for shorter, 30-second trailers, nor the longer segments where Keighley invites a developer onstage.

For many smaller and independent studios, these sums are astronomical—sometimes far more than their entire marketing budget for an individual game. "The current pricing tiers make Summer Game Fest an unattainable goal for most indie developers and publishers," a PR professional who represents indie games told me. But several marketing and PR folks at larger studios say these trailer premieres are worth the spend. "As far as general brand awareness, the impact is pretty huge," one of them says. "The caveat here is that it depends on the placement and trailer length. Longer slots perform better and seem to drive more coverage, whereas short trailers don't capture quite the same attention."

Source

 

[Miyazaki’s Slave]

That is a LOT of dew my bros!

I don't know much about Geoff, but does he host these shows because he is just a super nerd and loves games or is he a conceited narcissist on the level of a black hole?

 

[Dazraell]

Geoff after each of his events

 

[spons]

That is a LOT of dew my bros!

I don't know much about Geoff, but does he host these shows because he is just a super nerd and loves games or is he a conceited narcissist on the level of black hole?

He hosts them because $$$

 

[analog_future]

To provide some context, a 30 second Super Bowl ad costs $7,000,000.

So 56x the cost of an ad at Summer Games Fest.

 

[Miyazaki’s Slave]

He hosts them because $$$

He would still get the money...it's his platform right? His personality during these shows isn't super compelling or engaging for me*, I just wonder why he chooses to do the hosting duties.

 

[Magic Carpet]

How much does the Youtube Leaks cost?

 

[TVexperto]

unfuckingbelievable that companies are paying him that much for him to sit in a shitty office room in front of a shitty webcam

 

[spons]

He would still get the money...it's his platform right? His personality during these shows isn't super compelling or engaging for me*, I just wonder why he chooses to do the hosting duties.

It's entirely his gig I think, and although making a show like this is quite expensive, I also believe he's quite rich if these are the correct numbers.

 

[The Cockatrice]

To provide some context, a 30 second Super Bowl ad costs $7,000,000.

So 56x the cost of an ad at Summer Games Fest.

Fucking ridiculous. American culture and corporations are a cancer. All that money could be used for good and instead just wasted af. We deserve no good future.

 

[Cyborg]

Cash while you can every year the quality is getting worse. In the end it will go down like E3.

 

[Fake]

E3 die for this piece of garbage.

 

[Katajx]

Part of those rising development costs for sure.

 

[SlimySnake]

Geoff making a killing. WOW. those used to be super bowl prices in the early 2000s.

 

[analog_future]

Fucking ridiculous. American culture and corporations are a cancer. All that money could be used for good and instead just wasted af. We deserve no good future.

Maybe unpopular here, but virtually unregulated capitalism is to blame.

 

[ProtoByte]

Well no fucking wonder he's not getting any major announcements.

I'm surprised Keighley and his team are this stupid. This is the exact same shit that got E3 out of the picture. Only SGF doesn't have the excuse of hosting massive venues in LA for a week.

Sure, it's the indie publishers making the noise about it, but large publishers aren't going to want to spend that kind of money when they can just put out digital trailers at their own convenience.

 

[mansoor1980]

 

[AJUMP23]

How much does Kyle Bossman get?

 

[Angry_Megalodon]

Fuck all these people, seriously.

 

[Skifi28]

So if you limit your trailer to 59 seconds it's free, good to know.

 

[StueyDuck]

According to pricing details shared with me by multiple marketing professionals who requested anonymity, running a trailer during Summer Game Fest's main show this year cost $250,000 for 1 minute, $350,000 for 1.5 minutes, $450,000 for 2 minutes, and $550,000 for 2.5 minutes. They also say last year's edition of The Game Awards featured the same pricing tiers.



Source

Explains why most of geoffs shows are filler nonsense tencent fake China games.

 

[feynoob]

Fucking ridiculous. American culture and corporations are a cancer. All that money could be used for good and instead just wasted af. We deserve no good future.

You can't sell a product without audience.

 

[adamsapple]

And people wonder why E3 died.

It's way more economical and stress-free for publishers to host their own streams at their own accord.

 

[dead monkey uk]

How much does Kyle Bossman get?

One year of Game Pass Ultimate

 

[Kssio_Aug]

Fucking ridiculous. American culture and corporations are a cancer. All that money could be used for good and instead just wasted af. We deserve no good future.

It is a sad reality, I agree. But companies pay that amount of money because they believe that will bring them even more money back. This is just one minor aspect of the industry, and being so profitable is why they're spending hundred millions to make games.

 

[touchfuzzy]

And therein is the problem -- you're too expensive for the indies and smaller publishers to afford you, and the bigger publishers who can afford you would rather just do their own presentations. So you don't really get much of anything of note.

 

[realcool]

Is the ultimate goal of Summer Game Fest to be a fundraiser for The Game Awards?

 

[AmuroChan]

Is the ultimate goal of Summer Game Fest to be a fundraiser for The Game Awards?

Fundraiser for Geoff's next beach house.

 

[Gudji]

 

[Xtib81]

No wonder all we have now is direct/state of play events on YT ^^

 

[Portugeezer]

Fucking ridiculous. American culture and corporations are a cancer. All that money could be used for good and instead just wasted af. We deserve no good future.

I agree, I should be able to advertise my super-cool mix tape CD during superbowl for like $20.

 

[FeralEcho]

E3 is evil and corrupt.

I'm here to save gaming from E3

Now please present your fucking money to be in my show.

What you don't have money? Well I'm sure there is some other show you can attend like E3...
Oh there isnt?! That's too bad...

 

[ahtlas7]

No wonder the show (afaik, I don't actually watch it) is nothing but commercials.

 

[Thick Thighs Save Lives]

I wonder if Kojima, his BFF, gets a discounted rate.

 

[BennyBlanco]

Can't wait for his customary 3 mins of gushing about World of Tanks. Keighley and his shows fucking stink. Bring back e3.

 

[Alebrije]

I wonder if Kojima, his BFF, gets a discounted rate.

Geoff gets more than money from Kojima

 

[semiconscious]

That is a LOT of dew my bros!

I don't know much about Geoff, but does he host these shows because he is just a super nerd and loves games or is he a conceited narcissist on the level of black hole?

well, i thought that the op made it very clear as to why he hosts these shows: $...

 

[Thick Thighs Save Lives]

Here are the trailer rates for Gamescom Opening Night Live 2024, for comparison:

Duration​	Price​
30 Sec.	115,000.00 EUR
60 Sec.	165,000.00 EUR
90 Sec.	215,000.00 EUR
120 Sec.	265,000.00 EUR

Be part of gamescom Opening Night Live | gamescom

Be part of the gamescom opening ceremony and experience a spectacular live show with thousands of fans in the brand new Hall 1.

www.gamescom.global

 

[Darsxx82]

The industry is filling itself with garbage..... and Geoff is playing a big role in this. We've lost the E·3s because of the Doritos Pope business.

 

[Cyberpunkd]

That is a LOT of dew my bros!

I don't know much about Geoff, but does he host these shows because he is just a super nerd and loves games or is he a conceited narcissist on the level of black hole?

He hosts them because he makes money out of them. He is the smartest person to ever come out of gaming journalism thrash pile.

 

[Lucifers Beard]

Indies are the only thing keeping me into gaming at this point. This AAA shitshow is eating itself alive and it's depressing to watch.

 

[Lucifers Beard]

That is a LOT of dew my bros!

I don't know much about Geoff, but does he host these shows because he is just a super nerd and loves games or is he a conceited narcissist on the level of black hole?

I'd go with Geoff being a greedy cunt personally, but conceited narcissist works for me too, cheers!

 

[SJRB]

How much does Kyle Bossman get?

Three coupons for free drinks at the bar.

Soda and beer only, no hard liquor. Fortunately Kyle is the type of guy that orders chocolate milk everywhere he goes.

 

[sloppyjoe_gamer]

 

[Miyazaki’s Slave]

Three coupons for free drinks at the bar.

Soda and beer only, no hard liquor. Fortunately Kyle is the type of guy that orders chocolate milk everywhere he goes.

I DO like me some Kyle Bossman youtube. Never followed him before but am aware of his previous work.

I am assuming he also gets a ton of shirts, hoodies, and body wraps.

 

[Wildebeest]

That's more than twitch streamers get for looking bored while playing a game on stream for two hours. I expect them to be raging.

 

[Shifty1897]

Fucking ridiculous. American culture and corporations are a cancer. All that money could be used for good and instead just wasted af. We deserve no good future.

Don't forget, without Americans, you wouldn't be able to even post this comment.

 

[GamesDontSuck]

Consider me dumb. Quite very dumb. I thought it was some kind of quid pro quo thing going on. Youtube makes money from ads during the live streams and sponsors - they pay Geoff / his company to run it and trailers were ran for free. Publisher gets marketing and the event gets content for people to tune in.

But as I say quite dumb. Nothing for nothing in this world.

 

[Thick Thighs Save Lives]

 

[ReBurn]

These companies should tell him to pound sand and just put their trailers on youtube for free