When and why did having cartoon characters in skimpy clothing start being called "fan service"?
No idea, I do think that the term makes sense but I think it's dumb that it only tends to be applied to female characters showing skin or having large breasts.
The gore in MK11 is fanservice too, and so is games that rely heavily on appealing to people who are into mechs.
Big explosions and just overall '' fuck yeah, look at how badass I am '' scenes in movies and games are also fanservice.
If you add historical medieval armor to a game to please and pander to an audience who are into that then that's also fanservice.
The definition of it is '' material in a work of fiction or in a fictional series which is intentionally added to please the audience ''.
Fanservice that appeals to violence is by far overwhelmingly more common than sexual fanservice but people really tend to obsess a lot about sex and notice it more.
I think that it can be negative in some cases for example in Game of Thrones later seasons there were a lot of '' yaas qwueen slay '' fanservice moments that I thought were really obnoxious, like female characters talking shit about men and then the camera awkwardly making sure to get a close-up on all of the women in the room smirking and nodding to each other.
Or uh, the Mormont kid's entire character after the first scene she was in she just made no sense especially the other nobles putting up with her.
But usually I think it's a good thing.
If the default costume in the story in this game for example was a bikini I think it wouldn't fit and would be '' bad fanservice '', but since it's an optional added costume I see it as a positive.
Same with 2B's design in Nier Automata, her design appeals to a lot of different types of fanservice and fits the setting people love it for a lot of different reasons.
But if in the entire game the camera in every cutscene was just doing a slow-mo to catch her under the dress and drawing attention to it constantly then I'd find it to be negative fanservice where too much attention was intentionally drawn to it.
I actually find the gore in MK11 to be negative fanservice too, I think it comes across as really immature and I don't like how repetitive it is and how it takes control away to watch cutscenes constantly.
But that one is more subjective, in a more objective sense I'd say it's positive fanservice because that's the target audience.