BMW is already thinking about having their own team in FE.
But the fact that they are slow is exactly why they usually race on tight city tracks. In a wide open Tilke circuit it would look terribly slow due the lack of objects close to the cars. The sensation of speed is really important in these events.While I am happy FE is a good and cheap option for car manufacturers to pretend they like the environment more than money, I disagree that it is doing well as a sport.
For one, their schedule is shit and impossible for anyone to get into the competition. The race tracks are even worse, it is nigh time they add some actual tracks along with shitty street circuits. They need to disalow board radios in anything other than English, or stop broadcasting them, idc how important the French think they are. They are ending the dumb car change mid-race, so that is good. They need to drastically improve the look of the car, especially since they are so slow that the actual design doesn't matter (they aren't even slowed down when losing the entire rear wing ffs).
Formula E has a decent field, good teams, good drivers, but it still looks like a national Fiat Punto league in many ways.