When choosing the locale for Forza Horizon 2, the developers investigated over 30 locations around the world, including California and Australia, ultimately choosing Southern Europe.[5] Creative director Ralph Fulton cited Europe's "fantastic driving roads, amazing environmental diversity, and just stunning vistas that you really want to explore" as some of the major points in selecting it for Horizon 2.[5] Fulton also noted that most of the recent open-world driving games were set in North America and that Southern Europe "just felt fresh, it felt different, it felt new, and it was a gimme for us".