Support NeoGAF

[HotPocket69]

The Aunt Jemima brand, acknowledging its racist past, will be retired

Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

amp.cnn.com

Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," the Pepsi-owned company said in a statement provided to CNN Business.

I guess next up on the chopping block is Uncle Ben

 

[HotPocket69]

Fucking hell im always late with this shit! Mods, please delete

 

[Max_Po]

I thought it was a really popular black lady whose recepie was being sold and her relatives were receiving a royalty ....

Spoiler

I am from Pakistan so I dunno shit about the brand

 

[JLMC469]

The superior brand shall prevail!

 

[Labolas]

Ridiculous

 

[Rest]

What have we lost exactly? Corporate branding isn't some kind of valuable social commodity. They're just going to replace it with a different brand. Same shit, different box.

 

[Stouffers]

Uncle Ben, Brawney Guy, Ronald McDonald, Mr Clean, Colonel Sanders, Little Debbie, Cream of Wheat Guy, Chef Boyardee, Gortons Fisherman and the Morton’s salt girl are next. All problematic in their own way.

 

[TrainedRage]

Little Debbie is a pedophilic propagation pushed on us by the NWO.

 

[HotPocket69]

Uncle Ben, Brawney Guy, Ronald McDonald, Mr Clean, Colonel Sanders, Little Debbie, Cream of Wheat Guy, Chef Boyardee, Gortons Fisherman and the Morton’s salt girl are next. All problematic in their own way.

What about Wendy? Fuck that white, pasty, cheese faced ginger bitch.

 

[Airola]

What have we lost exactly?

Backbone.

 

[Escoe P. Coldchain]

Little Debbie is a pedophilic propagation pushed on us by the NWO.

I cant agree more. Look what they did to the WCW!

 

[Stouffers]

What about Wendy? Fuck that white, pasty, cheese faced ginger bitch.

Gingers are soulless and more akin to the Michelin Man or the Lamisil Fungus Monster.

 

[TrainedRage]

LUCKY CHARMS IS RACIST!!!!!!!!!!!!!!!!!!!


I mean WTF they think they can just make fun of Irish people like that? WTF my ancestors help build this country as slaves. And you all just put that shit on a cereal box????

IM PISSED OFF!!!!!!!!!!!!!

 

[HotPocket69]

LUCKY CHARMS IS RACIST!!!!!!!!!!!!!!!!!!!


I mean WTF they think they can just make fun of Irish people like that? WTF my ancestors help build this country as slaves. And you all just put that shit on a cereal box????

IM PISSED OFF!!!!!!!!!!!!!

As a fellow Irishman I’m just now coming to terms with the racism of Lucky Charms and I cannot stop crying.

 

[TrainedRage]

As a fellow Irishman I’m just now coming to terms with the racism of Lucky Charms and I cannot stop crying.

They have awoken the sleeping ginger giant!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

 

[Stouffers]

As a fellow Irishman I’m just now coming to terms with the racism of Lucky Charms and I cannot stop crying.

They’ve opened Pandora’s Pot of Gold.

 

[Valonquar]

They better stay the fuck away from my Stroopwaffles.

 

[HotPocket69]

And Log Cabin syrup sucks dick. I ain’t having that.

Is Mrs. Butterworth black?

 

[Coolwhhip]

Look how much better these companies are making the world out of fear for the Twitter mob.

 

[ChainedMaster]

What have we lost exactly? Corporate branding isn't some kind of valuable social commodity. They're just going to replace it with a different brand. Same shit, different box.

But we have to stick it to the libs or something. But I agree, nothing of value was lost.

 

[Celcius]

I’m glad to see it change.

 

[FreedomOfSpeech]

I think there's a good buck to be made for any company that just states that everyone with a problem can go fuck themselves.

 

[GoldenEye Samurai]

I think there's a good buck to be made for any company that just states that everyone with a problem can go fuck themselves.

If only they had the balls...

 

[brap]

And Log Cabin syrup sucks dick. I ain’t having that.

Is Mrs. Butterworth black?

I guess

 

[Rest]

Backbone.

Nah.

 

[Lukin1978]

That's okay they have a new name already

 

[GoldenEye Samurai]

That's okay they have a new name already

Looks like it tastes like shit.

 

[Tesseract]

LUCKY CHARMS IS RACIST!!!!!!!!!!!!!!!!!!!


I mean WTF they think they can just make fun of Irish people like that? WTF my ancestors help build this country as slaves. And you all just put that shit on a cereal box????

IM PISSED OFF!!!!!!!!!!!!!

those general mill fucks crossed the line

 

[HotPocket69]

I guess

WHAT THE FUCK

 

[LaughingStock]

Take that, white supremacists.

 

[Pallas]

The Aunt Jemima brand, acknowledging its racist past, will be retired

Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

amp.cnn.com

I guess next up on the chopping block is Uncle Ben

Might as well add the silhouette from the Zatarains brand as well.

 

[Stiflers Mom]

LUCKY CHARMS IS RACIST!!!!!!!!!!!!!!!!!!!


I mean WTF they think they can just make fun of Irish people like that? WTF my ancestors help build this country as slaves. And you all just put that shit on a cereal box????

IM PISSED OFF!!!!!!!!!!!!!

Well, it's not like not all Irish look like that.

 

[cryptoadam]

Why are companies doing this?

This has to be coordinated. Its not like people en masse just stopped buying their products.

Why do they feel the urge to spend millions rebranding their products at the drop of a hat.

 

[jimmyd]

Guess this guy got it coming too, and about time.

 

[The_Observer]

Why are companies doing this?

This has to be coordinated. Its not like people en masse just stopped buying their products.

Why do they feel the urge to spend millions rebranding their products at the drop of a hat.

At this point one has to be insanely dense to think that this whole bullshit we are living in is not coordinated. No offense to you, I know you see through this shit.

 

[Kev Kev]

Guess this guy got it coming too, and about time.

"ho ho ho"? more like "no no no" you green sexist piece of shit

 

[Dirk Benedict]

The superior brand shall prevail!

 

[Spaceman292]

OH NO! NOT *brand*! HOW WILL I GO ON LIVING WITHOUT *brand*?!

 

[thefool]

Why are companies doing this?

This has to be coordinated. Its not like people en masse just stopped buying their products.

Why do they feel the urge to spend millions rebranding their products at the drop of a hat.

Easy way to signal change while making no effort whatsoever to actual change anything. Perfect chance for rebranding too.

 

[ThatStupidLion]

Goodbye lucky charms guy. We hardly knew ye.


(edit: this post is not to equate the racial hardships between AJ and LC, more just a general shitpost of social commentary)

 

[Pejo]

LMAO I went to look up a picture to make a joke about Mrs. Buttersworth being next, but they're already apparently in talks about a complete re-branding. People today are fucking insane.

 

[008]

Seriously, what in the hell is going on in this world today haha

 

[Coily]

I find it weird that people obsess about "libs".

If a lib likes hamburgers, will you stop eating hamburgers because that is the automated counter-response?
Nope

so c'mon man. Equality is a founding concept, it's not a lib thing

yeah, woketivist are annoying as fuck, but that doesn't you must go full MAGA 100% on all issues just because of Twitter Wokies.
You can think for yourselves sometimes too.

 

[and 3 others]

Racial stereotypes? Lucky Charms better be fucking next.

 

[Lukin1978]

I'm offended by this

 

[John Mullins]

Hope the new versions fall in popularity and ironically get cancelled. Even if everyone is aware what the new version is, brand loyalty is extremely strong. People will overlook much more important things like quality just to have something familiar and comforting. Without their logo and name customers WILL wander.

Get woke go broke?

 

[The Pleasure]

I'm offended by this

That earring is suspect as hell.

 

[Grinchy]

Cream of Wheat just has a black guy in a chef's hat. I'll let someone with a blue checkmark explain to me what's racist about that and why I should lash myself for not knowing already.