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From McDonald's To Organic Valley, You're Probably Eating Wood Pulp

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maxcriden

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Via NPR:

cheese_wide-cfab06104bf1a3f3d2514512aca16ec0600d500a-s40-c85.jpg


Do not be alarmed, but you may be eating wood pulp. Or at least an additive that started out as wood.

If you buy shredded cheeses, including brands such as Organic Valley and Sargento, or hit the drive-through at McDonald's for a breakfast sandwich or a smoothie, or douse some ribs with bottled barbecue sauce, there's likely some cellulose that's been added to your food.

Cellulose is basically plant fiber, and one of the most common sources is wood pulp. Manufacturers grind up the wood and extract the cellulose.

It's odd to imagine the same kind of pulp that's used to make paper turning up in our food. So, it's no surprise there's buzz over a spate of recent posts, from Quartz to the Los Angeles Times, on the food industry's widespread use of cellulose to help add texture and fiber to foods.

But there's not much new here. The FDA long ago green-lighted the use of added cellulose in foodstuffs. And, in our bodies this cellulose passes right through our GI tracts, virtually unabsorbed.

Food scientist John Coupland of Penn State says it doesn't matter much where the cellulose comes from. In theory, you could extract it from any plant, from asparagus to onions, but he says that would be a waste of good food.

"A good way to think about it is to ask: Would our food be any better or worse if the cellulose used was sourced from another plant?" And Coupland says the answer is no. "Cellulose is just a molecule, and probably one we want more of in our diets."

"Ah, yes, the 'wood pulp in cheese' stories," Elizabeth Horton of Organic Valley responded to us when we asked her about the headlines.

"Yes, Organic Valley does use cellulose in our shredded cheeses; it's a pretty standard anti-caking agent." So, it helps prevent the bits of cheese from clumping together.

Horton says there is work in the industry to find other sources allowed for organic use, but "the challenge is they are not as effective at anti-caking."

And, perhaps, not as cost-effective either.

We reached out to a supplier of cellulose, Sweetener Supply Corp. The company's Jon Bodner told us that there have been efforts to extract cellulose from a wide range of plants including oat and soybean hulls, corn stover and even hemp. "But establishing a new supply chain system to accumulate the [plant] materials is cost-prohibitive."

He points to an effort in the late 1990s to establish a cellulose pulp plant using corn stalks, leaves and husks, but it failed.

And now, there are additional challenges to using nonwood plants. For instance, lots of customers, Bodner says, are demanding non-genetically modified products. If the cellulose industry were to use corn stalks, leaves and husks or sugar beets, it would be a challenge to keep the supply chain free of genetically modified crop residue.

Bodner is accustomed to clearing up misconceptions about his industry. For instance, the idea that cellulose is just like saw dust. Nope. He says sawdust contains only about 40 percent cellulose. Whereas the powdered cellulose used in foods contains about 97 percent cellulose.

The baking industry has been defending the use of cellulose for more than 35 years. Back in 1977, the ITT Continental Baking Co. promoted its use of cellulose as a way to boost healthy fiber.

"We feel it's important to get the facts out," the baking company's John Colmey told The Milwaukee Journal back then. And it seems, decades later, the industry is still working to win consumer acceptance.

http://www.npr.org/blogs/thesalt/20...rganic-valley-youre-probably-eating-wood-pulp

Ask how much cheese a woodchuck could eat if old.
 

Kinitari

Black Canada Mafia
The fact that people are upset about this highlights how easy it is to scare people about food. Motherfucker it's not gonna hurt you.
 
A needlessly alarmist headline for something that is completely harmless and even reasonable when explained.

Yep. This is "fluoride in OUR water!!!!" Or "arsenic in apple juice!!!!" v3.0 electric bugaloo.

The fact that people are upset about this highlights how easy it is to scare people about food. Motherfucker it's not gonna hurt you.

Show me the studies! (Even though I have no hard scientific data that my nongmo all natural organic food isn't somehow harmful)
 
D

Deleted member 17706

Unconfirmed Member
The fact that people are upset about this highlights how easy it is to scare people about food. Motherfucker it's not gonna hurt you.

I don't think it's fair to blame people for this.

A lot of things being put into food are fairly new in the grand scheme of things. Their effects are, largely, untested.

Then you have the *heavy* involvement of industry interests steering the "expert opinion" of nutrition science, with a history of doing everything in their power to hide concerns about things like trans fats for decades, and it's only natural that consumers should get skeptical about what goes in their food.

These corporations and industries are always going to act in their own financial interests, so the best course of action is simply to avoid buying most processed goods that come in a package.

Or, shred your own damn cheese.
 
I don't care if they put wood in my food. Some good fiber. I presume it just passes through if I can't digest it.

Wood is probably one of the better ingredients McD's uses instead of all that salt, trans fats, sugar, etc.
 

J-Rod

Member
I like how they are searching for alternatives through corn husk and bean hulls, as if that is any more considered food as wood. The end product is exactly same, but they know it would make some paranoid people feel better if they could say it came from soybean plants.
 
I heard the big brands put dihydrogen monoxide in their drinks... terrible. I wish people were aware of this!

100% of deaths occur under the influence of Dihydrogen Monoxide.


It is said that Dihydrogen Monoxide has a 100% fatality rate for those infected by it.
 

Tarkus

Member
Maybe NPR needs to look up what the composition of dietary fiber is instead of writing articles to scare people.
 

A Fish Aficionado

I am going to make it through this year if it kills me
What on earth is wrong with adding wood pulp? I still don't get the outrage.
Dietary cynics

"A good way to think about it is to ask: Would our food be any better or worse if the cellulose used was sourced from another plant?" And Coupland says the answer is no. "Cellulose is just a molecule, and probably one we want more of in our diets."


If I wrote a paper in college with that caveat I'd be laughed at.
 

Orayn

Member
From Evian To Tapwater, You're Probably Drinking Hitler Pee

Did you know that the most evil man of the 20th century had kidneys that filtered his blood and produced urine? Worse still, that urine LEFT HIS BODY and some of the water molecules in that dictator-piss might be in the beverage you're drinking RIGHT NOW!
 

AstroLad

Hail to the KING baby
Kind of surprised NPR would write such a stupid and clickbaity article. Looking forward to the Clickhole parody of this type of thing.

Reminds me of Hardee's old ad campaign against McDonald's targeting them for using "seaweed." That was in the 80s though; now that would be seen as a marketing bonus. It was a dumb argument even back then though.
 
D

Deleted member 17706

Unconfirmed Member
Dietary cynics?

I'm not even claiming that the wood pulp is bad. I simply don't know.

I was just commenting on the sentiment (at least how I interpreted it) that people are irrationally alarmed by food news like this.
 
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