They're straight up dumb. It's like they had the perfect gameplan to win the throne, but don't know how to rule. Anyone checking for SZA? Nope. Was that blasian chick who sings hooks signed already or something? If not it would have made more sense to sign her. SZA has no mainstream appeal IMO and can barely sing...
Rashad is dope but is another nappy headed grimy rap dude. The crew already has four dudes like that, and only one has mainstream appeal. Why sign another.
Ab Soul has no mainstream appeal, Q is so overweight that Dre probably hurls when he sees him, Jay Rock treats the rap game like it's the Fresh Prince and he's the deadbeat dad. Even ASAP has someone making moves without their leader's help (Ferg). Trap Lord was a success overall. Q doesn't have a single that can get radio play, after 4 months of trying.