Hitler Stole My Potato
Banned
LINK
And so forth.
Angry basement dwellers, set your phasers to hate and go fucking shit balls nuts.
GI: Just to clear things up, is it just Sakaguchi-san who will be working with Microsoft Game Studios or will it be Mistwalker as a whole?
PM: Well the publishing will be done by Microsoft Game Studios. This is a classic first party publishing deal, if you will. The development funding will be done by us, as well. Mistwalker is a company that Sakaguchi-san founded after he left Square Enix. And it is, if you will, a joint venture, and Ill put quotes around that because were not making any sort of financial investment in Mistwalker but is instead bringing Microsoft and Mistwalker together in the Tokyo marketplace and creating and developing both of these newly announced role playing games.
GI: As you said, its pretty well known that the Xbox is a non-factor in Japan. Weve been to game stores in Akihabara and seen Dreamcast and Neo-Geo Pocket displays more prominent than those for the Xbox. But, signing up Sakaguchi-san is a step in the right direction. What else do you think youll need to do to break a Western console into that market?
PM: Ill tell you: Japanese content. And, that includes industrial design, content thats more palatable to the Japanese consumer. Its a different branding exercise compared to our initial attempts which, quite frankly, were very American. But one thing that weve very good at doing at Microsoft is learning from our mistakes and not being afraid to invest in the future. And this is a long term investment in brand-new intellectual property that we intend to leverage for many, many years and will probably take awhile to gain some traction and capture the imaginations of the gamers. But as experience tells me, once you get an RPG that gets a loyal following, you at least have the recipe for success for your console. Without that, its very difficult, very difficult to break into the Japanese market.
GI: Do you think breaking into the Japanese market and finding success will be the key to Microsoft winning the next generation console race?
PM: I wouldnt categorize it as the key, but I would say that its very important to the overall mix of the strategy that we become a very strong competitor in the Japanese market. The Japanese market, while having struggled in terms of sales for the past five years now, is still very important to us from a strategic point of view. Its the home of some of the most creative and vital parts of our industry. Its the cradle of video games, obviously. And from the point of view of the partners that we know work with from Japan, whether its Konami or Sega or Capcom or Namco or Bandai, there are still so many more powerful developers and publishers in that marketplace who have now set their horizons to be global players and are having success with the Xbox around the world.
But, they still like to walk out their front doors and walk into Akihabara and see the console that theyre developing for in their own backyard. We havent delivered that for them yet, but actions such as todays announcement and more that youll be hearing in the coming months I think will change that. It wont change it today and it wont change it tomorrow, and it might not even change next year. But over the long term, and weve very committed to the long term, it will gradually feel like the Xbox and the next generations of the Xbox are more woven in to the Japanese video game marketplace as a legitimate system and not as an outside tapping on the window and hoping to be let in.
And so forth.
Angry basement dwellers, set your phasers to hate and go fucking shit balls nuts.