So I will do this once and see if it goes well. I see my name pop up here regularly. I am tomas sala , the developer of the Falconeer and Bulwark. Ask me what you want about gamepass and I will try to answer.
up front:
Gamepass from the total revenue of the Falconeer was likely a quarter or so, substantial but not "existential".
Bulwark my game from 2024 has close to 1200 user reviews on steam (83%) and has never been on Gamepass and is surviving fine just on sales.
So that perhaps lets off some steam out of the "poor indie can't survive with out GP money".. cuz that hasn't ever been the case nor will it ever be. And it belies a rather naive perspective on how games make money in this industry, be it 5 years ago or last year.
The game got roughly three quarter of a million installs on gamepass, and yes that is a big number. But the total amount of keys and installs sold/ streamed or whatnot is several millions, so again it's a super , no doubts about it and it can make a good boost. But if it's the entire pie then you are in trouble as a dev or pub.
I will always be grateful for the support (Xbox also funded some of the development and gave me my first break as a solo). Gamepass is a nice different monetization within a very hit/sales driven market that is filled with a few giant monopolies (steam or even mobile). Within those giant platforms/storefronts GP is the smallest one and to be honest much to small to take credit for "devaluaing" games and way to young. Diversity of platforms/deals is great for developers big and small, cuz it means you aren't dependent on a single precarious relationship.
The "race to the bottom" argument that gets thrown around, I mean lets be honest the Appstore and Playstore already pissed over game quality and genuine passion for great experiences. Then the general supply of games went bigger and bigger, and older games remained viable too, and then fortnite and roblox happened, this caused steam and others to focus on sales and discounts as a way to get eyeballs on games. Which every dev and pub dove and is still diving into. That is the cause for the "race to the bottom" where games are no longer making enough to warrant big budget investments. A victim of its own success, gamepass is such a tiny ingredient in that soup as are other subscription services.
Now hines mention that it was magical for a time and yeh I agree much of my perspective on GP must be seen through those goggles as well. It is much harder to get onto Gamepass during this current industry contraction, perhaps its economics , perhaps its competition with the giant library of inhouse xbox studios titles. And that same competition is also expanding to sales on xbox for games, I mean even for bigger games , you are now competing against many other games, many of which are 1st party and then you are competing against gamepass. I haven't bought an xbox game in years and neither have a lot of you. But I am paying microsoft for GP and enjoying the service.
So I think it might be around for a while. Is Xbox a desirable platform for devs? I mean sure if they make a deal with you.. why not? As a store its kinda weird right now, I mean why buy a game when you can get one from Gamepass.
But all round, subscriptions aren't saving the industry,neither is cloud gaming it's just another outlet and all these massive companies are gonna shrink and contract and do what they do.
I'm just an indie solodev trying to keep my head above water and apparently some news outlets enjoy quoting me, (often out of context), so hey..
Well ask away and I will try to answer..
cheerio,
Tomas Sala