AFAIK, it's not supposed to be a successor to Daily Radar but more like the official website of Future Publishing, home of OXM, PSM, PC Gamer. Apparently, they're taking a different approach to games coverage -- at least in the design and presentation department -- but I think at the end of the day, it'll really just boil down to a bunch of dudes (most of whom I know) going to the same events everybody else goes to and writing about videogames. That and hustling to get exclusives.
I've also heard that they're targeting a more "casual" gaming audience, a fact that's evident in their design and art direction. My only question is, does that casual audience really exist here on the intarweb? Once in a while, I'll see AOL (via AIM) cover games... yesterday was Princess Peach as one of their marquee games. In that sense, Princess Peach was getting true mainstream pimpage to folks who may never ever cross paths with a site like Gamespot or 1UP. Will Gamesradar eventually have the same reach as massive, nebulous and diluted as an AOL audience? We'll see I guess.
My hunch is that they'll drop the "casual" stuff and go back to competing with the Big Three on more predictable terms after 8-12 months.
The official launch is 3/1 still, right ferricide?