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[ashecitism]

http://venturebeat.com/2016/02/03/g...tners-with-taylor-swift-on-a-new-mobile-game/

Glu Mobile announced today that it has partnered with music superstar Taylor Swift to develop a new mobile game. The move represents Swift’s first foray into mobile games, but Glu has been specializing in starpower ever since it established the celebrity mobile game market with the megahit Kim Kardashian: Hollywood in mid-2014.

Glu has deals with celebrities who collectively have more than a billion followers on social media. That’s important because the rising cost of advertising for mobile games has driven game developers to be creative about getting eyeballs for the newest mobile titles in a sea of apps. Celebrities take their cut of the proceeds, but they also offer a huge boon on social media because they can share games with their audience with no extra advertising costs.

Celebrities are noticing that mobile games can be lucrative. The Kardashian game generated $146 million in revenue to date. The Taylor Swift game will be a “one-of-a-kind digital gaming experience.”

Swift has more than 227 million followers on social, including 74 million on Facebook, 70.4 million on Twitter, 64.8 million on Instagram, and 18 million on Vevo. (There’s some overlap on those channels).

The title will come out in late 2016, and Glu will release more details later.

 

[Deft Beck]

I doubt Mrs. Kardashian-West will have much to fear.

 

[lowhighkang_LHK]

Go buy stock in Glu Mobile.

 

[rtcn63]

It's going to involve shaking the phone isn't it

 

[todahawk]

Taking off work day 1 for this. So hyped.

Any word on a season pass or collector's edition?

 

[Jotamide]

I would have rather played a Jeezy spinoff.

 

[bobawesome]

Just the caliber of game she deserves.

Spoiler

Because it's from Glu, not necessarily because it's a mobile game.

 

[Sweeney Tom]

Day one

 

[Warxard]

Trash working with trash

 

[Kieli]

Trash working with trash

If that's what it takes to make me rich, I'll write all the celebrity, Gatcha, pay-2-play games ya want, mate.