darkinstinct
...lacks reading comprehension.
Why? Because the EU press release boils down to telling Google that it cannot place ads on its own search service.
"Google Shopping" is a paid service. Sponsored links.
When you search for, say Nintendo Switch, and the box appears on the right hand side of the results page with pricing and links, it is clearly marked as sponsored.
It is the equivalent of a front page ad on a newspaper. It is blindingly obvious that it is an ad, yet the EU press release calls it a "search result."
Sponsored links and paid ads are not search results. They are ads. With the exception of the EU prosecutors, no one is confusing the two.
This is no different than telling a newspaper that it cannot place its own ads on its front page, unless it also allows other companies to sell ad space on said front page. Why should other companies have any right to sell ads there?
So what you're saying is sponsored links don't work, everybody recognises them as ads. Then
remind me again, why do they exist in the first place, if by your informed opinion nobody would mistake them for a search result and so never click them as part of a search?
Might be hard to swallow for you but in Europe we actually have governments that see the customer's rights and needs first and not corporations. Makes us smart.