What? I don't know how you can classify pre orders as a launch. Launch window...I guess. But for the sake of the argument let's say this was the nexus 6 launch. How did they do it wrong? The pre orders went live, they sold out and we're closed. Were there issues with the ordering process? Not that I know of. The launch itself went, as far as I can tell, smoothly. The way google handled it may not be how you want it to be but that doesn't mean that it was done wrong. Now, while we're still in the mindset of pre-orders being launches lets look at the almighty apple launch.
http://iphone.appleinsider.com/artic...rushing-demand. Yeah...
I'm not a fan of how Google does it either and would like to see some changes, but I just can't agree with all the hate this "launch" is getting. I hope a lot of it is just over exaggeration due to frustration. I've definitely been guilty of it myself many a time.