Google should buy Sony

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planar1280 said:
please no. google's issue is that even if their functionality rules, their history in UI sucks and they have no aesthetic sense beyond the code itself. They know nothing about hardware let alone making hardware look and work good. and they would essentially ruin the Playstation brand beyond repair. Also they don't take risks like Sony

They also make money unlike Sony
 
Sony's margins are absolutely terrible, their payroll far too bloated. Buying Sony would slow Google down.

Well run tech companies with good margins do not buy huge, poorly run tech companies with non existant margins.
 
Opiate said:
Sony's margins are absolutely terrible, their payroll far too bloated. Buying Sony would slow Google down.

Well run tech companies with good margins do not buy huge, poorly run tech companies with non existant margins.

I agree, but...they did just buy Motorola.
 
Web-based PS4 FTW! Do it, Google!

M.D said:
I want to see something like this just for the excitement and all the discussion it will create
You mean all of the whining in the Gaming forum, right?
 
Tobor said:
I agree, but...they did just buy Motorola.

Good point. I don't think Sony has remotely comparable patents, however. Google obviously wasn't buying Motorola's business, as would be the case here.
 
Let us wait until Howard Stringer is out and Kaz Hirai is in before we start talking about purchases.. then we can start seeing Sony turn the ship around. Kaz has proven he is capable of doing it and I'm sure he can manage turning the entire company around.

However, Google and Sony should partner more.
 
MeBecomingI said:
Let us wait until Howard Stringer is out and Kaz Hirai is in before we start talking about purchases.. then we can start seeing Sony turn the ship around. Kaz has proven he is capable of doing it and I'm sure he can manage turning the entire company around.

it doesn't matter if it's stringer or kaz. I dont think anyone can get stubborn old japanese executives to change their mindsets.

their economy has been in limbo for decades for their utter refusal to admit that their old way of managing the economy has failed.
 
Opiate said:
Sony's margins are absolutely terrible, their payroll far too bloated. Buying Sony would slow Google down.

Well run tech companies with good margins do not buy huge, poorly run tech companies with non existant margins.

I think that's part of the reason they would make a good buy for Google, there is a lot, lot of fat to trim. At its core, Sony is a very valuable and profitable company, it has just been so poorly run for over 10 years and the corporate culture is too timid. Google could turn all of that around and use Sony's consumer products division to push their software. Turn the Vaio into a premium ChromeOS division, leverage the content divisions to get the top level stuff onto media streaming, leverage phones, tablets and DAPs to make halo/benchmark devices. Biggest of all PlayStation and SCE could become a formidable player, the likes of what we saw with PS2.

Sony, right now, is much less than the sum of all its parts and I think a company like Google could turn that around. The Sony management clearly haven't despite trying for a long, long time. If Sony turned themselves into an actual monolith and worked as a single company with just one central goal they could be bigger than any other competitor, it just won't happen with timid Japanese corporate culture.
 
Acquiring Sony at this point would be like ingesting a hefty dose of poison. They're so unprofitable and their structure is so labyrinthine that I find it unrealistic that even a good company could manage it properly. If Sony is ever sold off it would be for parts and to many different corporations. I don't see how anyone could want it as-is.
 
FlyingTeacup said:
it doesn't matter if it's stringer or kaz. I dont think anyone can get stubborn old japanese executives to change their mindsets.

their economy has been in limbo for decades for their utter refusal to admit that their old way of managing the economy has failed.

I think we're superimposing narratives whatever way we see fit. We're not inside the company. I can see several possible explanations:

1) Stringer is the problem.
2) Stringer is not the problem: the executives that make up the board are the problem. In other words, systemic executive mismanagement. This is basically your suggestion.
3) The entire corporate philosophy is out of touch with the modern world. Sony is a company that has consistently specialized in superior A/V performance, and we're now in a world where very few people care about better image quality on their TVs, better graphics in their games, better sound quality in their music. Most of these industries are now driven by price, ease of use, and interface, areas where Sony is less strong.
4) Some combination of all the above.
5) Something else I'm not even thinking of.

I don't know which it is, but I can certainly imagine it is possible that a better CEO could come in and fix things. It's also entirely possible that Stringer is a very good exec, and that his competency is restrained by a stubborn, outdated company.
 
FlyingTeacup said:
pretty much all japanese large tech companies are in the deep reds.

panasonic posted worse results than sony.
Hitachi, Toshiba and Fujitsu have been profitable.
 
Opiate said:
I think we're superimposing narratives whatever way we see fit. We're not inside the company. I can see several possible explanations:

1) Stringer is the problem.
2) Stringer is not the problem: the executives that make up the board are the problem. In other words, systemic executive mismanagement. This is basically your suggestion.
3) The entire corporate philosophy is out of touch with the modern world. Sony is a company that has consistently specialized in superior A/V performance, and we're now in a world where very few people care about better image quality on their TVs, better graphics in their games, better sound quality in their music. Most of these industries are now driven by price, ease of use, and interface, areas where Sony is less strong.
4) Some combination of all the above.

I don't know which it is, but I can certainly imagine it is possible that a better CEO could come in and fix things. It's also entirely possible that Stringer is a very good exec, and that his competency is restrained by a stubborn, outdated company.

I certainly would not rule the possibilities that you mentioned. However, it's been demonstrated again and again that Japan is just not flexible at all. Latest example is the olympus scandal.
 
zomgbbqftw said:
Some will be taken on. I have no idea what 19,000 people do at Moto though. Considering Sony Ericsson is about the same size in terms of market share and they have about 8,000 employees doing the same job.

Moto without patents isn't really a company so the deal presented to Google was the whole company or nothing.
There are other options that exist, but as of right now the deal hasn't been finished. Trust me when I say that there won't be 19,000 unemployed people at the end of it though. That would be some shitty press.


planar1280 said:
please no. google's issue is that even if their functionality rules, their history in UI sucks and they have no aesthetic sense beyond the code itself. They know nothing about hardware let alone making hardware look and work good. and they would essentially ruin the Playstation brand beyond repair. Also they don't take risks like Sony
If they acquired Sony they would acquire all of the workers too, so what you said wouldn't even make sense.
 
xbhaskarx said:
Would it be "one more thing..." or a walk up from behind and tap on shoulder?

Tattoo...lol

Actually, best thing would be to have Balmer come and tap Hirai from behind at end of PS3 conference. haha

It's never going to happen but would be worth it just for the GAF reactions
 
FlyingTeacup said:
it doesn't matter if it's stringer or kaz. I dont think anyone can get stubborn old japanese executives to change their mindsets.

their economy has been in limbo for decades for their utter refusal to admit that their old way of managing the economy has failed.

True. However, from what I've seen he seems to be able to get some of the stubborn executives to move aside. Albeit infrequently, but it has been done. Kaz just really needs to come into the position with a strong, laid out plan with a solid foundation for growth and movement, with figures to back it up and I think Kaz could move some of the executives to start making some necessary decisions.

Kaz is a smart guy and from what I've seen, he understands where technology is going and how Sony can move there before anyone else. Convincing people is the only job that has to be done but unfortunately Stringer has been too slow in giving way to this change and the company is trailing behind everyone, fast.
 
When I did my Sociology degree not so long ago, The Story of the Sony Walkman was used in cultural sociology to describe how a perfect product could take the world by storm and change western culture in a revolutionary way.

I don't see any reality where the same course wouldn't use The Perfect Thing (which is about the iPod) today.

I feel like this reflects Sony's general place in the pecking order.
 
cartoon_soldier said:
Tattoo...lol

Actually, best thing would be to have Balmer come and tap Hirai from behind at end of PS3 conference. haha

It's never going to happen but would be worth it just for the GAF reactions

It's sad but we'll probably know all the details months in advance if something like this really happened

The internet ruins all the fun :(
 
ajf009 said:
Is google a bigger company than sony? Would they even have the money to do that?

Last I heard Google had $40 Billion in Cash. Sony is worth $18 Billion. Google is worth $200 Billion.
 
While on paper, this would seem like a match (Google lacks a hardware division, and Sony's terribly mismanaged, but still has enormous brand value), I don't think Google is interested at all in a salvage project. Moreover, Motorola notwithstanding (which was bought for their patent portfolio), I don't think Google wants to further strain their relations with all the other tech companies that are cooperating with them such as Samsung, LG, etc. by purchasing/absorbing yet another competitor of theirs (and one significantly more prominent than Motorola).

I wouldn't be surprised if Google is setting their sights on a telecommunications company like Sprint or T-Mobile. They'd have Samsung, HTC, Sony, etc. in their pockets. Google would not only be making their software/OS, but be distributing their phones. Not to mention that Google has been trying to establish a fiber-optic network.

From the other perspective, I don't see Sony, a very prideful Japanese company, selling to an American corporate giant.
 
Sony is utterly fucked. If Kaz doesn't change their course they're in deep shit and pretty much out of options. Their best bet is Microsoft messing up the Xbox by stretching their resources too thin(not likely) or Nintendo going mental in a bad way so PlayStation can thrive in Europe and Japan. Electronics against Samsung is a lost cause, the phone and tablet markets are getting saturated already. Sony needs to come up with the next big thing if they want to return to their former state otherwise they'll just continue to go downhill. I also don't think they should even attempt to stop the bleeding. Stringer focused on that and it backfired what Sony needs now is growth otherwise they'll continue to bleed money no matter what they cut(untill there's nothing left to cut).
 
Sony really just needs to get off it's high horse and realize they are very similar to other electronic companies. Maybe they could create a high end brand and a low end one.

Otherwise, regardless of it's value, it is an unwieldy beast with too much going on and the appearance of lacking cohesiveness.

I can't imagine a software company actually wanting to delve to deep into the risky waters of physical inventory. I think the one best suited to purchase Sone would be another conglomerate.
 
AgentChris said:
I really think Kaz Hirai is going to fix Sony. For one he's Japanese :P
I still don't know how Stringer become CEO of Sony.

Does anyone have any actual reasoning for this expectation that Hirai is the savior? It's brought up a lot, but with nothing to back it up.
 
JGS said:
Sony really just needs to get off it's high horse and realize they are very similar to other electronic companies. Maybe they could create a high end brand and a low end one.


they own the Aiwa brand...afaik that is their low end one.
 
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