kiss you bapie~~~WaywardGMG said:The reality of DD right now is that competing with Steam is virtually impossible because their client is very good and their relationship with publishers is entrenched. Clearly, prices are the easiest way to get noticed. Customer service is a not too distant second.
Think of it like this: Does it make more sense to offer games at retail price but spend £10,000 on banner adverts that nobody clicks on, or spend that money on making your games cheaper by removing some of your own margin (and focusing on getting great deals like out 25% DI discount int the UK) and throw traditional advertising out the window and replace it with - well, me and my team - there's our game plan, in a nutshell.