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http://www.sfgate.com/news/article/Guy-Fieri-Brings-Barbecue-Smoker-to-Santa-Rosa-12274318.php
Celebrity chef Guy Fieri arrived at a Santa Rosa evacuation center on Thursday morning with a trailer, a crew, a wood-fired oven and a barbecue smoker, cooking meat for evacuees and sending plumes of smoke into an already smoke-filled sky.
Fieri spoke with KQED at his makeshift operation in the Veterans Memorial Building parking lot on Thursday. "We're feeding folks in the shelter that have been displaced," he said. "Plus volunteers here on the ground, plus the military. We just did around 1,200 for lunch, we started this morning. Now everyone's having a little break, and we're getting ready to do dinner. That'll be about 2,500."
Fieri said he was in bed Monday morning at his house in Santa Rosa when his wife woke him up. "The smoke was really bad," he said. "We had to evacuate at two in the morning, and we grabbed what we could, taking pictures off the wall as fast as we could. Jumped in the truck, loaded in the dogs, and away we went."
The couple spent five hours outside the fire boundary in waiting. Fieri's house, "a block and a half from Coffey Park," the neighborhood destroyed in Monday night's blaze, was spared, he said.
Despite his history in the city, criticism follows the bleached-hair, goateed celebrity wherever he goes. As soon as photos of Fieri's operation popped up on social media, a storm of criticism followed, deriding the setup as a publicity stunt and the choice of a barbecue smoker, especially, as inconsiderate to victims of the fire.
"If that's what you think and you're that shallow at a time like this with what we're facing, then there's no changing your mind about that," Fieri told KQED. "This isn't a PR stunt. You don't see my banners up. I'm not promoting anything. I'm just here cooking. This is feeding people. People need help, and I'm here to help. That's it."
When asked if the barbecue smoker was an appropriate choice considering the smoke and fire in the devastated area, Fieri got defensive. "I don't even have anything to say about that," he told KQED. "That's a ridiculous question. And that's a ridiculous statement. I mean, come on. What do you want me to do?"
Fieri was certainly not the first in the food industry to arrive to the shelter. For days, chefs and restaurant owners all over the county Dustin Valette in Healdsburg, Daniel Kedan in Forestville, and many others have assisted at shelters to augment Salvation Army and Red Cross efforts. On Tuesday night, Vero's Kitchen came to the Veterans Building and prepared taco plates for the hundreds housed there. Many civilians like Jennifer Torrey, a data analyst at Exchange Bank who does private chef work and has been cooking at the shelter around the clock since Monday, have stepped in to help at the Veterans Building.
Now, Fieri's star stands to eclipse their efforts. A source close to the evacuation center said that the celebrity operation in the parking lot surrounded by yellow tape to keep people away may take over all cooking duties from the small volunteer kitchen crew inside the building.
At 1pm on Thursday, volunteers inside the building's auditorium served hot dogs, pork and beans, and other simple fare. One volunteer who asked not to be named said she did not know the status of Fieri's involvement.
"He's just out there doing his thing," she told KQED.