My cousins were over this weekend. I always use them as a barometer for whats hip these days. It is crazy how quick you become an old man. They have their fidget spinners and were telling me about all these rappers and musicians I didn't even know. They used to watch me play Halo 3. Then they would beg to play Halo Reach against me. Then they bought H4 but never played it. Halo 5 is a nonfactor to them. They don't know who Cortana is. Who even Master Chief is. One of them said their entire class has preordered Destiny 2 and they only play NBA 2K, FIFA, Overwatch and stuff. Halo 6 isn't even on their radar. Nor do they care about eSports or competitive. Was very eye opening. I think even if H6 somehow tops H5, the audience just isn't there.
The audience is never just 'there'. It has to be built and maintained.
Halo needs to build an audience. The attitude that it's trajectory was unavoidable, and that there's no chance at improving, limits the franchises potential.
I don't know if it was bad data or unreliable focus groups, but ever since Reach, this franchise has been following the wrong trends-
you look at H4, MCC & 5, and realize that they launched w/o Firefight. halo helped start this trend- then PvE horde became one of the most important and exploitable elements of console FPS- and we get rid of it?!?!?!
We DID get the short-lived Spartan Ops- which felt like a effortless attempt at the sort of experience that Destiny would eventually come along and perfect. Again, the halo Franchise misses the boat- despite being right there on the docks, watching passsenger load onto it.
Post Bungie, We've also dealt with gimped theater and forge modes (and late forge in H5) - items that historically were critical parts of Halo's social media presence- a presence that is now more important than ever.
We definately have a problem with the youth- it's true many don't know shit about halo or its characters. Then, I learn about a beautiful, yet cancelled megablox title, that had the looks of a perfect bridge between generations. For all the talk about how Halo wants to emulate Star Wars, I haven't seen any of emulating Disney's effort to appeal to new generations. EXCEPT---
---Advanced movement, frivolous ranking systems, And RNG microtransaction systems- items that don't seem to lead to growth.