cormack12
Gold Member
Source: https://www.ign.com/articles/sony-a...es-and-commits-to-launch-by-end-of-march-2026
What has Sony learned from the Concord disaster, and how does that relate to Marathon, Bungie's in-development extraction live service shooter?
"I think some really good work, actually, went into that title, some really big effort. But ultimately that title entered into a hyper competitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players.
"And so we have reviewed our processes in light of this to deeply understand how and why that title failed to meet expectations and to ensure we're not going to make the same mistakes again.
"As I said earlier, we've introduced much more rigorous processes for validating, for re-validating, our creative, our commercial, our development assumptions and hypotheses, and we now do that on a much more ongoing basis. That's the plan that will ensure we are investing in the right opportunities at the right time, all while maintaining much more predictable timelines.
"For Marathon, it's our goal to release a very bold, very innovative, and deeply engaging title. It's going to be the first new Bungie title in over a decade. So we're really excited for that release. We're monitoring, we're going through the test cycles. We're monitoring the closed alpha cycle the team has just gone through. We're taking all the lessons learned, we're using the capabilities we've built and analytics and user testing to understand how audiences are engaging with the title.
"Some of that feedback, frankly, has been varied. But it's super useful. That's why you do this testing. The constant testing, the constant re-validation of assumptions that we just talked about, to me is just so valuable to iterate and to constantly improve the title, so when launch comes, we're going to give the title the optimal chance of success."
What has Sony learned from the Concord disaster, and how does that relate to Marathon, Bungie's in-development extraction live service shooter?
"I think some really good work, actually, went into that title, some really big effort. But ultimately that title entered into a hyper competitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players.
"And so we have reviewed our processes in light of this to deeply understand how and why that title failed to meet expectations and to ensure we're not going to make the same mistakes again.
"As I said earlier, we've introduced much more rigorous processes for validating, for re-validating, our creative, our commercial, our development assumptions and hypotheses, and we now do that on a much more ongoing basis. That's the plan that will ensure we are investing in the right opportunities at the right time, all while maintaining much more predictable timelines.
"For Marathon, it's our goal to release a very bold, very innovative, and deeply engaging title. It's going to be the first new Bungie title in over a decade. So we're really excited for that release. We're monitoring, we're going through the test cycles. We're monitoring the closed alpha cycle the team has just gone through. We're taking all the lessons learned, we're using the capabilities we've built and analytics and user testing to understand how audiences are engaging with the title.
"Some of that feedback, frankly, has been varied. But it's super useful. That's why you do this testing. The constant testing, the constant re-validation of assumptions that we just talked about, to me is just so valuable to iterate and to constantly improve the title, so when launch comes, we're going to give the title the optimal chance of success."
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