Brawndo,
I think you raise some valid points. I'm not going to do a line by line response here; rather, I'll respond to your overall question of transparency, which I think is the thrust of your post.
The podcast is supposed to be free, and it costs money. There's no contradiction there as far as I'm concerned. It costs us money; that's just a hard fact. We don't want to charge money for the episodes; that's a choice on our part. To reconcile those two things, we need to bring in money somehow.
In the mid- and long-term, we have a number of ideas for how to bring in regular revenue, and we'll be experimenting with those things when the podcast is back up. I realize we aren't sharing all those plans yet, but it's because we don't want to hint at or promise things that we don't know are feasible yet. So for the short term, the Kickstarter gives us a way to get an infusion of capital we can use as a baseline to try the more ambitious things we'll be hopefully rolling out later.
Without the Kickstarter, we wouldn't have the financial security to go out and rent an office. That's something we need; we no longer have an apartment that facilitates serving as Idle Thumbs' permanent home. Now, we could theoretically have asked for just enough money to do only that, but we didn't want to be in a position where we were setting ourselves up to be in debt immediately. The Kickstarter is a one-time deal, so we want to make it count.
What you say about rewards isn't quite right. Yes, the cost of each reward is built into the tier price. However, that's only on a per-reward basis assuming a minimum order. We can't simply go and order, say, three vinyl EPs. We've got to order probably a hundred or more. If we were in a situation where we only made $10,000 but were on the hook for minimum runs of records, minimum runs of two different shirt designs, minimum runs of high quality art prints, we would have been completely hosed.
It's not just a matter of making enough money to do the minimum runs, OR making enough money to get an office, OR making enough money to host the cast for a while, it's making enough money to do ALL of those things AND still have enough money left over after taxes (Idle Thumbs is now a California LLC) and Kickstarter fees and Amazon fees to make the whole thing worthwhile to try more stuff going forward.
The obvious response to that is that we could have simply offered fewer rewards with less complicated fulfillment procedures. My answer to that is simply that we thought it would be awesome to do it this way. We want to demonstrate our ability to deliver on a bunch of physical and digital rewards that go beyond what most people have offered in a Kickstarter or even in their podcast/website's permanent store. I think when people see all this stuff they're going to understand why we took the time and effort to do that.
Anyway, I do understand where you're coming from, believe me. We played devil's advocate with ourselves countless times over the last few months. But the way we landed on is the way that balanced risk and reward in a way that allowed us to create some amazingly awesome stuff, and I think our decision has been borne out today.
Chris